International Marketing – Article Summary & Analysis Going Global with Innovations from emerging economies: Investment in Customer Support Capabilities Pays Off by Susanna Khavul‚ Mark Peterson‚ Drake Mullens‚ and Abdul A. Rasheed Journal of International Marketing‚ Volume 18‚ Number 4‚ December 2010 The authors argue that firms with IPs (Intellectual Property) and strategic intent to internationalize invest in international customer support capabilities to satisfy the demands of their
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Professor Oleferuk 6/19/09 English 120 Condom Distribution in Public School Systems According to the Center for Disease Control‚ there are approximately nineteen million new cases of sexually transmitted diseases reported every year. While this number seems astounding‚ it is more surprising that nearly half of those instances occur in the 15-25 year age group. Furthermore‚ nearly 300‚000 unplanned teenage pregnancies arise mostly because of poor or no condom use (Ventura 53). Condom use has proven
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CULTURAL ANALYSIS REPORT PROPOSAL International Marketing 4:00~5:00pm 23th August‚ 2013 1 Brand overview: Flight Centre Flight Centre is Australia’s largest travel agency. It has company-owned operations in 11 countries and a corporate travel management network that spans more than 75 countries. It employs more than 15‚000 people globally and has a total of 2500 stores. The Flight Centre purpose is “to open up the world for those who want to see”. In addition‚ they won major leisure‚ corporate
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Difference between international marketing and domestic marketing First‚ International marketing is facing a more complex market environment . Domestic marketing is conducted in this country and so faced corresponding structure of the market environment is relatively simple ‚which consists of those factors that are more familiar to companies -- the domestic political‚ economic‚ legal‚ cultural and so on. However‚ International marketing is facing a more complex environment‚ it’s a market with
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When AIDS first emerged‚ no-one could have predicted how the epidemic would spread across the world and how many millions of lives it would change. There was no real idea what caused it‚ and consequently‚ no real idea how to protect against it. Now‚ in 2004‚ we know from bitter experience that AIDS is caused by the virus HIV‚ and that it can devastate families‚ communities and whole continents. We have seen the epidemic knock decades off countries’ national development‚ widen the gulf between rich
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Running Head: INTERNATIONAL MARKETING ETHICS International Marketing Ethics Abstract Businesses face various ethical challenges when conducting business. These ethical challenges are also present when conducting business aboard. Companies must be aware of ethical standards and acceptable behavior. This awareness means that marketers must recognize the viewpoints of three key players: the company‚ the industry‚ and society. Since these three groups almost always have different needs and
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them refuse to accept their age and long to be younger‚ or older in Jim’s case. They become exasperated with the limitations of their age‚ and cannot accept the fact that age is not able to be changed. However‚ when the carousel arrives they have to restrict their temptations. Therefore‚ throughout the story‚ acceptance is shown by the actions of the characters in the carnival‚ as well as the people being recruited by the carnival. The first way acceptance is shown is through Charles Halloway. He exemplifies
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Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations‚ such as R&D‚ finance‚ production‚ organizational structure‚ procurement‚ and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes
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The Modern Day Plague (HIV/AIDS) Topic: The effects HIV/AIDS have on young women in the world Specific Purpose: At the end of my speech‚ the audience will be informed on the risks of HIV/AIDS and the steps you can take to prevent this from happening. Central Idea: With this infection growing in the world‚ we must make sure that we are educated and that we avoid the behavior that will cause us to be exposed to the virus Preview: We must understand the causes‚ risks
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seems difficult to imagine in contemporary times‚ foreign aid and development assistance were not always important parts of a nation’s international relations and strategy. It is an idea that‚ while articulated previously‚ became significantly more common following World War II‚ when the United States emerged as the predominant world power‚ eager to exact its newly embraced influence upon the world. In order to better understand how foreign aid and development assistance has changed since its popular
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