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    PRINCIPLES OF MANAGEMENT ASSIGNMENT 1: STARBUCKS CASE STUDY Summary The history of Starbucks starts in Seattle in 1971. Three friends‚ Jerry Baldwin‚ Zev Siegl‚ and Gordon Bowker‚ who all had a passion for fresh coffee‚ opened a small shop and began selling fresh-roasted‚ gourmet coffee beans and brewing and roasting accessories. In 1981 Howard Schultz first walked into Starbucks as a sales representative for a Swedish kitchen manufacturer. He immediately wanted to work for the company

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    Enron: The Smartest Guys in the Room Extra Credit for Accounting II By: Grace Lindley ENRON: The Smartest Guys in the Room is the story of one of history’s greatest business scandals‚ in which top executives of America’s seventh largest company walked away with over one billion dollars while investors and employees lost everything. Based on the best-selling book The Smartest Guys in the Room by Fortune reporters Bethany McLean and Peter Elkind‚ and featuring insider accounts and

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    corporate scandals of Enron‚ Tyco‚ and WorldCom. Before filing for bankruptcy in 2001‚ Enron Corporation was one of the largest integrated natural gas and electricity companies in the world. It marketed natural gas liquids worldwide and operated one of the largest natural gas transmission systems in the world‚ totaling more than 36‚000 miles. It was also one of the largest independent developers and producers of electricity in the world‚ serving both industrial and emerging markets. Enron began as a pipeline

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    the organization set the tone for the entire company‚ and in this case‚ many of the stakeholders‚ as well (Enron: The Smartest Guys in the Room‚ 2005). Sometimes‚ examples of what does not work‚ is an excellent way to understand more clearly why something does work. Insight into Enron provides just such an example. Top management it clear that the only important aspect was to make money and continually grow the stock prices (Enron: The Smartest Guys in the Room‚ 2005). Even though several employees

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    market maker in natural gas and other commodities. Enron successfully influenced policymakers to exempt the company from various regulatory rules‚ for example in the field of energy derivatives. This allowed Enron to enter various trading markets with virtually no government oversight. Arguably‚ regulation might have prevented Enron from taking some of the risks and making some of the mistakes which it did. While deregulation may initially have helped Enron‚ by allowing it to create and enter new markets

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    [Case/Article Name]: The Enron Wars – Vanity Fair | The Watkins Memo | Questions: 1. Why do you think the whistleblowers we’ve encountered have all been women? The first reason I guess is women are more considering about emotions not about objective facts. Maybe a man won’t do anything he thinks it is wrong. He will refuse wrong things immediately. But women judge things by their own standards. For instance‚ if a woman likes the person who tells a woman to do something wrong based

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    Case summary – Enron Corporation’s Weather Derivatives Steve Haik‚ Dan Sleker and Bas van Bellegem – March 2003 Background In October Mary Watts‚ CFO of Pacific Northwest Electric (PNW) reviewed the forward plan for PNW’s 200-2001 season. PNW’s has been experiencing nearly no EPS growth since 1995 due to deregulation and warmer-than-average winter climate. The stock price had suffered accordingly‚ but there maybe a way to hedge the weather risk via a new “weather derivative” being proposed by

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    Enron: The Smartest Guys in the Room The Enron scandal‚ revealed in October 2001‚ eventually led to the bankruptcy of the Enron Corporation‚ an American energy company based in Houston‚ Texas‚ and the de facto dissolution of Arthur Andersen‚ which was one of the five largest audit and accountancy partnerships in the world. In addition to being the largest bankruptcy reorganization in American history at that time‚ Enron was attributed as the biggest audit failure. Enron was formed in 1985 by Kenneth

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    Bigger Than Enron Transcript

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    Shaffer Directed by Marc Shaffer Correspondent Hedrick Smith   ANNOUNCER: It was a meteoric rise. VOICE: We will become the world’s leading company. ANNOUNCER: And a devastating collapse. VOICE: Enron is a corporate Chernobyl. VOICE: You had the entire system playing fast and loose. VOICE: It is not just Enron‚ it’s an industry problem. LYNN TURNER‚ SEC Chief Accountant (1998-2001): It is real‚ real damage to the country. ANNOUNCER: Why didn’t anyone sound an alarm? VOICE: The watchdogs work for executives

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    of ethical issues raised in the movie “Enron-the Smartest Guys in the Room” but the four I am going to focus on are listed below. Art Anderson‚ Ken Lay and all of the other executives did a number of unethical things which ultimately brought down Enron and affected thousands of employees and their futures. The bottom line was that each and every one of them acted out of greed for the almighty dollar. 1- Encouraging employees to invest and buy stock in Enron when they knew the truth about the lack

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