CHAPTER I THE PROBLEM AND ITS SCOPE INTRODUCTION Rationale of the Study The coconut tree is classified under the palm family‚ Palmaceae‚ the most useful of all trees. The scientific name of the coconut palm is “Cocos Nucifera” with botanical name of “Arecaceae”. The term coconut refers to the fruit of the coconut palm. Through time‚ it has given mankind myriad of uses and benefits from its roots to its trunk and leaves‚ rightfully earning the very popular universal name “Tree of Life” as considered
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with the product and accordingly expect a certain level of service and ambience. We plan expansions under all the brands but the major action will be in the mid market full service hotel segment‚" said Hari Haran‚ vice-president‚ sales & marketing‚ ITC Welcom group of Hotels. Hotels under the ITC flagship are the ITC Maurya Sheraton‚ followed by ITC Maratha Sheraton and ITC Grand Central in Mumbai‚ ITC Park Sheraton and Towers Chennai‚ ITC Kakatia Sheraton Hyderabad‚ ITC Windsor
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Introduction to Hospitality Miroslava Dimitrova Ph.D Accommodation sector Hospitality = Hotels + Restaurants Lodging Industry Hospitality industry: Provision of accommodation as well as food and beverage services to short-stay guests on paying basis. The Pineapple Tradition • Symbol of welcome‚ friendship and hospitality • Recognized internationally • Foundation for concept of “SERVICE” Types of Accommodation • Hotels • Farm houses (Guest houses)‚ bead and breakfast (BB)
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11-page 381‚ Review Questions questions 7‚11 and the below VALS survey. 7.) An organization’s target market is the group of potential customers toward whom it directs its marketing efforts. Target market selection is usually the first step of a marketing strategy because the target market is the the group of customers the marketing strategy is structured to market to. 11.) Three major determinants of consumer behavior include cultural‚ social‚ and family. Cultural for example having turkey on thanksgiving
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INTRODUCTION TO MULTIMEDIA What is Multimedia? Multimedia is woven combinations of text‚ graphic art‚ sound‚ animation and video elements‚ which together can multiply the impact of message. Multimedia technology is intended to provide to the presenter with a powerful tool that can greatly enhance communication by delivering a multisensory experience. What is Interactive Multimedia? Interactive Multimedia refers to the ability of the user to control multimedia components and interact with
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Basic Concepts of Statistical Studies 1 Introduction s Decision makers make better decisions when they use all available information in an effective and meaningful way. The primary role of statistics is to to provide decision makers with methods for obtaining and analyzing information to help make these decisions. Statistics is used to answer long-range planning questions‚ such as when and where to locate facilities to handle future sales. 2 Definition s Statistics is defined as the
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Semester/Year: May 2011 Course code: ABPG1103 Course: Introduction to Psychology Matriculation No: 800918135538001 Identity Card No: 800918-13-5538 Telephone No: 0128083693 (Malaysia) +66896759616 (Thailand) Email:syhu@oum.edu.my Learning Centre: Pulau Pinang Learning Centre 1 ABPG 1103 Table of Contents Course Guide Title: Four subfields of psychology in their different areas of research and specialization. 1.0 Introduction 2.0 Clinical Psychology 2.1 Research area 2.1.1 Intelligence
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2105AFE – INTRODUCTION TO BUSINESS LAW – Semester 1 2013 LECTURE PLAN Students should complete the readings each week prior to the lecture. Reading references are to the customised text (Gibson‚ A.‚ & Fraser‚ D.‚ Introduction to Business Law Custom Book 5/E (2012) - (ISBN: 9781486010875). | | |Readings | |Week |Topic
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development and marketing health and wellness equipments in Malaysia. Ogawa is a committed brand in encouraging a healthier lifestyle. Through the creation of innovative products of the highest quality‚ Ogawa is the number one choice for many homes and families today and it is the industry leader of this health and wellness equipments in Malaysia. Ogawa was listed on the Main Board of Bursa Securities on 18 April 2007; OGAWA WORLD BERHAD is principally involved in the design and development‚ marketing‚ retailing
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Introduction IKEA IKEA was founded in Sweden in 1943. IKEA brand has always linked to improve the quality of people’s lives and adhering to as many customers as they can afford it with well-designed‚ full-featured‚ low-cost household goods and meet the business purposes. Today‚ Sweden IKEA Group has become the world’s largest merchants of furniture‚ household goods‚ office supplies‚ bedroom series‚ kitchen series‚ lighting‚ textiles‚ cooking utensils‚ housing storage series‚ children’s products
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