The ad for a certain shampoo on the television portraying two of the most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads
Premium Gender Female Woman
The Peculiarities of Advertising Language Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning‚ in the first chapter is given
Premium Advertising
Advertising environment: Well our product Bokuk’s electric heating pad is going to have market in the Russia. As we know Russia is a big country with huge amount of population. We choose Russia for our product because Russia like most Northern hemisphere countries suffer from harsh cold winters‚ experiencing an average winter of −20°C (-4°F)‚ the Northern parts of Russia also retaining a longer winter period of at least 6 months. Only some parts of Russia are instilled with heating systems provided
Premium Advertising Marketing Russia
1. Executive Summary This report is commissioned to examine the new business strategies of Fabian Advertising. It draws attention to the facts that the sales revenue has been decreasing dramatically in recent years. The decrease in profits was because its clients have chosen its competitors’ services over theirs. As clients’ expectations and needs have changed‚ Fabian Advertising has to change to a new business mission - build. The company is in the high growth‚ low market share situation. Its
Premium Net present value Marketing Investment
Humour in Advertising Introduction The Encyclopedia Britannica defines humor as a ¡§form of communication in which a complex‚ mental stimulus illuminates‚ or amuses‚ or elicits the reflex of laughter¡¨. Many marketers use humor in advertising as a way of appealing to consumer¡¦s emotions. These positive emotions can potentially lead to cognitive processes that entice the consumer to purchase the related product. Doing it right means not only engaging the prospect but getting them to remember
Premium Comedy Marketing Advertising
Although these were false gods‚ the Greek gods played a huge role in greek culture. In ancient Greece these gods were apart of their everyday lives. The Greeks beliefs and traditions were all inspired by the Greek gods in different ways. They held city festivals and sporting and artistic competitions to praise the gods for all they did for them. They built temples for the gods so that they could worship them‚ and surprisingly many of the temples are still up today. Many looked for signs from the
Premium Greek mythology Religion Greece
The new unified Vietnam became the Socialist Republic of Vietnam (SRV). the With Americans gone‚ however‚ Vietnam’s military problems were not over. In neighboring Kampuchea (previously named Cambodia)‚ Pol Pot and the Khmer Rouge began a reign of terror in hopes of creating a pre-industrial utopia‚ murdering around 2 million people in so-called "killing fields." In 1978‚ the SRV invaded Kampuchea to stop the Khmer Rouge‚ in what became known as "Vietnam’s Vietnam." While the invasion put an end
Premium Vietnam War Vietnam Cambodia
The biggest challenges to persuasion in contemporary political culture is speakers are listening to the other party and tend to be a popularity contest. When I think of persuasion‚ I think of debate and with debate comes rebuttal. Although we are encouraged to listen to our opponents‚ we do not truly listen to them‚ but rather we look to cherry pick certain points‚ statements or words that would ultimately be useful to our argument. This is a modern-day challenge because of the emphasis being placed
Premium President of the United States Mass media Political philosophy
Consumerism is Beneficial to U.S. Society Name Course Professor Date Consumerism is Beneficial to U.S. Society Consumerism can be defined in different ways. First‚ it refers to the policies or movement targeted at controlling the services‚ products‚ techniques and principles of sellers‚ manufacturers and advertisers in the interest of the purchaser. Such sort of control may be statutory‚ institutional‚ or exemplified in a charitable code agreed to by a specific industry‚ or it may occur
Premium Sociology Marketing Consumerism
PSYCHOLOGY AND ADVERTISING Psychology- Psychology is the scientific study of behavior and mental processes Advertising- Advertising is a commercial solicitation that is in a form of a communication or a poster designed to sell a commodity. The three basic mantras of advertising are: Inform Persuade Influence There are two routes to advertising: CENTRAL ROUTE- This advertising requires direct facts and logics and appeals to the needs‚ involvement and motivation of the consumer. PERIPHERIAL
Premium Advertising Coca-Cola Graphic design