Segment Market Overview Trend Analysis Drivers and Inhibitors Key Players and BCG matrix Unmet Needs The Ultimate Product The Best Price The Right Place The Awesome Promotion Strategy! 1.2 Overview of the haircare segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium
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Perceptual Maps Marketing Simulation xxxx MKT/421 July 24‚ 2013 Do. Smith Thorr Motorcycles: Perceptual Maps Marketing Simulation Producing more than 200‚000 motorcycles a year‚ Thorr Motorcycles‚ Inc. is a successful manufacturing company. Thorr also offers services such as dealer training‚ packaged software‚ rider training‚ and rentals. Thorr’s holds a highly respected brand image‚ and holds 40% of the market. CruiserThorr has an image of “masculinity‚ mobility‚ and freedom.” Thorr
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Balanced Scorecard and Strategy Map BI430-001 Data Visualization Balanced Scorecard: Part of a system that translates strategy into action. Also‚ gives a balanced view in four perspectives of how well an organization is driving execution and how successful the results are. The four perspectives in the balanced scorecard and strategy map give executives a more balanced view of their organization. Strategy Map: Represents how an organization
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Hindu Terms Map |Word |What is your personal understanding |After reading the text‚ how would |What differences did you find | | |of each of these terms? |you redefine each of them? |between the popular usage and actual| | | | |definitions? | |Karma |Karma refers to the action and its
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Before I read the text “The Filter Bubble” by Eli Pariser‚ I predict that the text will be mostly about how self-aware technology is becoming. Also‚ I think the author will take a firm position against this kind of technology for various reasons. Lastly‚ I think the author will somehow tie this kind of developing technology to humanity losing its freedom because of it. After reading the text‚ I concluded that my pre-reading analysis was right. The author takes ample amount of time to accentuate
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HR Profession Map defines the HR profession‚ including the professional areas‚ the bands and the behaviours. I will also evaluate how the two core professional areas and two selected behaviours uphold the concept of “HR Professionalism”‚ by giving examples from the knowledge and activities at band 2. I will explain‚ with related examples‚ why HR professionals are required to manage themselves‚ groups and teams‚ manage upwards and across the organisation. CIPD HR Profession Map The CIPD
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New England Maps not only serve as navigational tools‚ but also as indicators of social‚ political‚ and economic issues taking place. John Smith’s‚ map of New England serves as a prime example of this. The map provides a layout of New England and its surroundings. Areas with different geographies are made clear and important rivers are shown. Politically‚ England’s policy of colonization and power is displayed in the map. An example of this is the image of three ships all bearing English flags
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Practical Exercise on TRADE MAP PART I: GETTING TO KNOW TRADE MAP IDENTIFYING THE HS OF THE PRODUCT Identify the harmonized system code of the product you want to focus on. 1. Name of the product: Rice‚ broken 2. Provide the harmonised system (HS) code for both the product group and product in question Note: To avoid ambiguities throughout your analysis‚ it is important to ensure that the description and corresponding trade classification‚ or tariff code is correct. 4-digit HS: 1006 6-digit HS:
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Ghost Map Reflection Steven Johnson’s The Ghost Map is a national bestseller about Cholera epidemic that happened in London‚ and how it completely changed glob view of urbanization. The book follows Dr. John Snow as he find the source of the outbreak and ultimately changed the way modern city-dwellers‚ city planners‚ physicians‚ and public officials think about the spread of disease and the development of the modern urban environment. His discovery was that the cholera come from contaminated
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Topic maps are a new ISO standard for describing knowledge structures and associating them with information resources. As such they constitute an enabling technology for knowledge management. Dubbed "the GPS of the information universe"‚ topic maps are also destined to provide powerful new ways of navigating large and interconnected corpora. While it is possible to represent immensely complex structures using topic maps‚ the basic concepts of the model Topics‚ Associations‚ and Occurrences
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