BRIEF SUMMARY The desire to unseat its closest rival Hewlett-Packard in market share war in Australia has driven Dell dramatic change in the service strategy. Dell was successful by selling machines directly to customers – mostly business – by phone or over the internet. However‚ some analysts believed that its new strategy of selling through retailer is an uphill struggle (Koenig‚ 2008). As Barry Jaruzelski‚ a partner at the consulting firm Booz & Company said: “Now that so much of the market is
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The main elements of Dell’s strategy Dell’s main strategic elements are built around a variety of core fundamentals which give Dell the competitive advantage it needs to regain its position as the leading manufacturer of IT products and services. Dell’s build-to-order manufacturing strategy is one of the main areas that differentiate it from its competitors in the IT industry. By introducing this strategy Dell were able to keep inventory to a minimum of six to seven days which enabled the company
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Dell Computers Issue Identified in the Scenario that is also Facing the Company When Michael Dell started Dell Computer in 1984‚ he believed that by selling personal computer systems directly to customers‚ his company could better understand customers’ needs and provide the most effective computing solutions to meet those needs. During that period‚ competing computer makers experienced poor supply-chain management strategies that usually involved assembling in advance and sending to distribution
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INTERNAL ENVIRONMENTAL ANALYSIS An organization ’s external environment has three components: the remote environment‚ the industry environment‚ and the operating environment. The Remote environment is made up of economic‚ political‚ social‚ technological‚ and ecological factors. The industry environment is made up of entry barriers‚ supplier power‚ buyer power‚ substitute availability‚ and competitive rivalry. The operating environment is made up of competitors‚ customers‚ labor‚ and suppliers
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[pic] DELL SCM : A CASE STUDY Background (General Facts) 1. Dell is a computer corporation recognized for manufacturing computer systems through parts assemble. In 1983‚ Michael Dell saw an opportunity in using IBM compatible computers for a new assembly line that can be sold to local businesses. The idea as explained by Michael Dell‚ in one of his interview‚ is that in the early days of computers’ manufacturing‚ companies had to be able to produce every part of the system. As the industry matured
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Executive Summary Dell Computer Corporation was established in 1984 and today ranks among the world’s largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct‚ toll-free technical support and next-day‚ on-site service. The company designs and customizes products and services to end-user requirements‚ and offers an extensive selection of peripherals and software. Dell’s
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Executive summary Dell Inc.‚ one of the most successful information technology companies in the world‚ experienced record high share price above industry average in 2002 due to its renowned direct sale model and customized computers. However‚ at the beginning of 2006‚ Dell lost leading position to Hewlett-Packard‚ triggered several subsequent reactions to more adapt to fiercer marketplace as well‚ to win market share back. One of the key changes Dell implemented was introducing retailers into the
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Dell Case Analysis 1. Perform a STEEP analysis to understand the general environment facing Dell? Social: Dell’s social effect is determined by the regions they operate in (Europe‚ North and South America‚ The Middle East‚ Asia and Africa). Their specific accounts vary from region to region. The one thing these markets have in common is that the globule trend is moving towards mobile computing. Technology: Dell needs to create a new image for their product. They need to harness the
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Strategic Management Perspective Maris G. Martinsons Dell Computer is arguably the most successful business among those established within the last twenty years (Microsoft just misses qualifying under this timeframe). As I have stated recently in different venues‚ I believe that this company provides a classic example of how the principles of strategic management have been used to translate an innovative vision into a successful and sustainable enterprise. Dell Computer has also realized tremendous benefits
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environment and the historical perspective of Dell‚ Michael Dell needs to realize that his nearly 20 year-old business model needs a dramatic change. He needs to get the product in customers hands (before point-of-sale)‚ focus on quality customer support/service‚ and use customer indicators as a sign of what areas need improvement/enhancement within the company. Additionally‚ limited options based on narrow-minded perceptions (only using Intel chips) not only cost Dell market share‚ it also cost them on the
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