EASTWEST UNIVERSITY Assignment on International Business of Coca Cola and Unilever SUBMITTED TO Dr.M.Zillur Rahaman Guest Facalty SUBMITTED BY Rajib kundu(2010-2-10-329) Razuan Ahmed (2010-2-10-271) Date of Submission July 23‚ 2012 Course : International Business Course Code : ITB (301) Section : 5 Table of Content | Details | Page No |
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Effective communication with people of different cultures is especially challenging. Cultures provide people with ways of thinking--ways of seeing‚ hearing‚ and interpreting the world. Thus the same words can mean different things to people from different cultures‚ even when they talk the "same" language. When the languages are different‚ and translation has to be used to communicate‚ the potential for misunderstandings increases. Stella Ting-Toomey describes three ways in which culture interferes
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Climate Change Climate change has been a serious focus of the scientific community for many years. Although‚ more frequently in the last two decades countries are also taking a serious look at climate change. Together‚ developed and developing countries are forging new treaties and protocols to create a global paradigm shift in the way we handle climate change. After analyzing the different articles in the reading I noticed a reoccurring theme in most of the articles. With the recent shifts
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The company we chose to do our project on is Old Navy. Old Navy ’s mission is to be the Provider‚ Partner‚ and Employer of Choice. Their values‚ which were decided upon by 600 leaders of the Company‚ are: Service Excellence: Serving others our reason for existing. We continually seek to understand the needs of all those who depend on us (our patient‚ doctors‚ and our fellow teammates) and then to exceed all their expectations. Integrity: We say what we believe‚ and we do what we say
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The first question: how has the globalization of market benefited IKEA? The globalization of market refers to the merging of historically distinct and separate national markets into one huge global marketplace. Falling barriers to cross-border trade have more easier to sell internationally‚ so it is easier for IKEA to grow into a global cult brand with 230 stores in 33countries and have 5 suppliers of the frames in Europe‚ plus 3 in the United States and two in China. Because a fewer barriers to
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In summary‚ Go East‚ Young People‚ Go East‚ discloses the business ventures of a company known as Electronic Visions and its company representatives Mrs. Amanda Brendhart‚ Mr. Jose Gutierrez‚ and Mrs. Rhoda Schreiber. Furthermore‚ Visions and its associates sell needed components to computer manufacturers and to stimulate their success they have decided to market to countries within Asia. They are confident that they will be able to sell their products for competitive prices within potentially
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International Journal of Business and Social Science Vol. 2 No. 13 [Special Issue - July 2011] Defensive and Offensive Strategies for Market Success Dr. Peter Yannopoulos Associate Professor Brock University‚ St. Catharines Ontario‚ Canada‚ L2S 3A1 E-mail: pyannopoulos@brocku.ca Tel: (905) 688-5550 ext. 3909 Abstract In industries in which there is strategic interaction among competing firms‚ companies are continuously involved in defensive and offensive strategies. In this paper we discuss
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PROJECT DISCLAIMER This project report has been prepared by a team of postgraduate students of the Australian National University (ANU) in fulfilment of the assessment requirements of MKTG7035 Global Marketing‚ a course in the ANU College of Business and Economics in Semester 2‚ 2013. The report is the output of a learning exercise and does not constitute professional consultancy advice. The project has been supervised by Dr Vinh Lu (Lecturer/Course Convenor) in the ANU Research School of Management
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function of international trade whereby goods produced in one country are shipped to another country for future sale or trade. The sale of such goods adds to the producing nation’s gross output. If used for trade‚ exports are exchanged for other products or services. Exports are one of the oldest forms of economic transfer‚ and occur on a large scale between nations that have fewer restrictions on trade‚ such as tariffs or subsidies Example: Powertax fashion‚GK Enterprise‚Cotton Line International DEFINITION
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Chapter 01 Globalization and International Linkages 1. To qualify as a multinational corporation‚ a firm must meet all of the following criteria except: A. Operations in more than one country B. International sales C. A nationality mix of managers and owners D. Sales of at least one million dollars per year 2. Antiglobalization activists: A. Contend that even within the developing world‚ it is protectionist policies‚ not trade and investment liberalization‚ that result in environmental
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