Advertising Final ProjectTERM DEFINITIONS:1.Integrated Marketing Communication - Integrated Marketing Communication refers to the combination of Sales Promotions‚ Public Relations‚ and Advertising‚ to achieve a desired end result. Ex: Integrated Marketing Communication allows MTV to reach a target audience by enticing them with flashy promotions‚ a fun "hip" lifestyle‚ and the chance to be in the "in" crowd. 2.Strategic Orientation - Strategic orientation is the combination of a companies mission
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HIGH PERFORMANCE LEADERSHIP AUTOMOBILE INDUSTRY CHAPTER 1 INTRODUCTION TO AUTOMOBILE INDUSTRY One of the greatest creations of man‚ the "Automotive Car" or popularly known as "Car" is a result of man’s consistent efforts and perseverance. Over the years‚ the automobile industry has evolved as one of the main revenue generators‚ provider of employment and has progressed immensely. Automobile can be basically defined as a self-propelled vehicle used primarily on public roads but adaptable
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Brochure More information from http://www.researchandmarkets.com/reports/2568836/ Global Animation Industry: Strategies‚ Trends and Opportunities Report 2013 Description: The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet
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Analysis of Japanese Business Culture Along with recent globalization‚ the business market is now diffused everywhere in the world. Consequently‚ mega-competition and international co-operation are promoted simultaneously in the field of business. Under this circumstance‚ learning and understanding the business culture each country has is important to succeed in global business. As business culture is indivisible from a country’s cultural uniqueness‚ American-style business is formed in
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In 1890‚ the Japanese had control of a dozen warships and 500‚ 000 well-armed soldiers. Japan had become the strongest military power in Asia. It had gained military‚ political‚ and economic strength. By 1910‚ Japan had control over their neighbors‚ China and Korea. Imperialism became popular throughout Asia‚ and it was very aggressive in Japan. Though the Japanese believed that building their empire in Korea and China would help the Chinese and the Korean‚ it wasn’t justified. The Chinese and
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Economics Automobile Industry There is no industry more present in the world-wide community than the automobile industry. The automobile has changed the lives‚ culture‚ and economy of the people and nations that manufacture and demand them. Ever since the late 1800s when the first "modern" car was invented by Benz and Daimler in Germany‚ the industry has grown into a billion dollar industry affecting so many aspects of our lives. There are more than 400 million passenger cars alone on the roads today
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Globalization Through Japanese Popular Culture Cultural globalization is the rapid traversing of ideas‚ foreign influences‚ technologies‚ spread of language‚ markets and values across national borders. It not only increases freedom of choice‚ but also revitalizes cultures and cultural artifacts through interconnectedness and interaction between peoples of diverse cultures and ways of life. In the article “Japanese Popular Culture” by Nissim Otmazgin explores the dissemination of Japanese culture products
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SMALL -SCALE INDUSTRY Small –scale industries plays a key role in the industrialisation of a developing country .This is because they provide immediate large-scale employment and have a comparatively higher labour –capital ratio: they need a short gestation period and relatively smaller market to be economic; they need lower investments ‚offer a method of ensuring a more equitable distribution of national income and facilitate an effective mobilization of resources of capital and skill
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Zen’s Influence on the Art of the Sword Zen has long had a great influence upon Japanese culture. Many aspects of this culture are touched upon by Zen including art‚ literature‚ and specific ceremonies such as the one concerning tea. During the Kamakura period of Japan‚ another area of culture began to be affected by Zen; the martial arts of the samurai class. Somewhere along the line‚ the samurai realized the ease with which the monks of Zen Buddhism dealt with issues such
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Japanese occupation Under cover of darkness on the night of 8 December 1941‚ the Japanese army invaded Malaya‚ landing in South Thailand and pushing into Kedah‚ and at Kota Bharu in Kelantan. The invasion‚ which took place an hour before the attack on Pearl Harbor‚ took the Allies in Malaya and ’Fortress’ Singapore completely by surprise. The Japanese forces had air‚ land and sea superiority and quickly overwhelmed the Commonwealth troops on the Peninsula. Militarily‚ it was a brilliant campaign
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