describe JetBlue’s operations strategy prior to the November 2005 adoption of the E190? (b) Compare the economics of the E190 and A320 for JetBlue. What are the key drivers of profitability for each type of plane? (c) Do you agree with JetBlue’s decision to add the E190 to its fleet? Be prepared to state the retionale for your decision. (d)How should JetBlue slow down the growth of its fleet? Should it cut growth in A320 capacity‚ E190 capacity‚ or both? New Balance Athletic Shoe‚ Inc. Assignment
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Angeles Times. Retrieved 2010-01-17. ^ McGeehan‚ Patrick (March 22‚ 2010). "JetBlue to Remain ’New York ’s Hometown Airline ’". The New York Times. Associated Press. Retrieved 2011-03-05. ^ McGeehan‚ Patrick (March 22‚ 2010). "JetBlue to Move West Within Queens‚ Not South to Orlando". The New York Times. Retrieved 2011-03-05. ^ "JetBlue Plants Its Flag in New York City with New Headquarters Location" (Press release). JetBlue Airways. March 22‚ 2010. Retrieved 2011-03-05. ^ Lee‚ Felicia R. (December
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Retrieved February 20‚ 2012‚ from ABI/INFORM Global. (Document ID: 2153927311). Di Frisco‚ M. G. (2011). Identifying target markets for your brand. Retrieved February 18‚ 2012‚ from: http://www.how-to-branding.com/Identifying-Target-Markets.html. JetBlue Airways Corp. (2012). Standard & Poor’s Stock Report. New York‚ NY: McGraw-Hill Co. Retrieved February 18‚ 2012‚ from: https://wwws.ameritrade.com/cgi-bin/apps/Main. Johannes‚ A Mullins‚ J. W.‚ & Walker‚ O. C. (2010). Marketing management: A strategic
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Internet service‚ with download and upload speeds much faster than anything previously offered in the satellite industry. In early 2013‚ the technology is also scheduled to begin delivering this new level of service to airline passengers aboard JetBlue Airways and one other carrier‚ according to
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Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference‚ customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price‚ place‚ product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives
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exchange? Absolutely not‚ the US investors would not have easy access to the stock exchange‚ which offering the Gol’s stocks‚ if it would be located in South America only. Moreover‚ the majority of investors are engaged in trading with the equities of JetBlue‚ Southwest and Ryanair (in the US). 4. How might the joint listing of the New York and San Paulo stock exchanges affect Gol’s ability to raise additional capital in the future? The advantage of offering Gol’s stocks over both stock exchanges is
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Strategy and Policy Case 2. Southwest Airlines. I- Strategic Profile and Case Analysis Purpose Southwest airlines were founded in 1971 by King and Herb Kellerher. They started with a low cost strategy in a risky market where profitability depends a lot on fuel prices and external factors‚ such as the willingness of consumers to pay ticket prices. They started growing a lot with various strategies that permitted them beat a lot of their competitors‚ but in order to stay in the market they
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References: Bureau of Transportation Statistics. (2005). Air traffic statistics and airline financial statistics. Retrieved February 17‚ 2006 from http://www.bts.gov/oai/indicators JetBlue Airways Corporation. (2002). Jetblue?s 2002 Form 10-K. Retrieved February 22‚ 2006‚ from http://media.corporate-ir.net/media_files. Improved Forecast Accuracy in Airline Revenue Management by Unconstraining Demand estimates from censored Data. Retrieved February 20
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RISK MANAGEMENT PRACTICES IN THE AIRLINE INDUSTRY by Sharon Fernando PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS In the Faculty of Business Administration Financial Risk Management O Sharon Fernando 2006 SIMON FRASER UNIVERSITY Summer 2006 All rights reserved. This work may not be reproduced in whole or in part‚ by photocopy or other means‚ without permission of the author. APPROVAL Name: Sharon Fernando Degree: Master of Arts Title of Project:
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less innovative industries are Bank of America (has a formalized research program to try out new customer services/amenities such as video screens in next to teller lines)‚ Intuit (e.g.‚ putting Quicken money management software online)‚ Ikea‚ JetBlue Airlines‚ and Progressive Insurance (discussed later in the book). 6. What are Value-added services and what are the benefits to external customers? Value-added services make the external customer’s life easier and help carry out their particular
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