CASE STUDY JetBlue: High-Flying Airline Melts Down in Ice Storm Joe Brennan‚ Ph.D. ‚ Ohio University Felicia Morgan‚ Ph.D.‚ University of West Florida Introduction On Wednesday‚ February 14‚ 2007‚ JetBlue Airways Corp. (NYSE:JBLU) suffered the most severe service disruption in its seven-year history. A winter storm snarled operations at the regional carrier‟s JFK International Airport in New York‚ its main East Coast hub‚ forcing the airline to cancel more than half of its flights. Ten planes sat
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fuel costs to be the lowest in the industry. Porter’s Five Forces 1. Competitive Rivalry within the industry was high. Southwest differentiated in cost leadership with the lowest cost per available seat mile. However‚ many new entrants such as JetBlue mimicked Southwest’s strategy and were able to lower the prices by trimming the margins. 2. The threat of new Entry was low due to high startup costs. Due
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E-190 Captain Upgrade Guide (Unofficial) Version 1 By Jovan O’Bryant EMBRAER 190 CAPTAIN UPGRADE STUDY GUIDE E-190 Captain Upgrade Guide (Unofficial) VERSION 1 This guide was created with the intent of being for reference only and in JetBlue’s official training material! NO WAY replaces The information is current as of February 16‚ 2014 and was obtained from: 1) 2) 3) 4) 5) 6) FOM (REV17) FCOM VOL 1 OP SPECS QRH E190 TRAINING COURSE AIM ****THIS IS NOT AN OFFICIAL Document**** 2 EMBRAER
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Jetblue Case Analysis Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with “the types of amenities reserved for the pricier carriers‚ including wider seats ……and 24 channels of in-flight television” ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grew
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Individual Case Analysis JetBlue Headquarters‚ Forest Hills‚ New York. Summary Statement JetBlue Airways‚ an American low-cost airline‚ headquartered in Forest Hills‚ New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel‚ setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment‚ flat-screen TV’s on each seat‚ live digital satellite radio
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to become one of the top airline carriers for domestic and international travel‚ and explained below are some of the operations management decisions that have helped United reach this status‚ and in recent circumstances‚ flown through some bumpy turbulence. Service Design United Airlines formulates many different strategies in order to provide a quality travel experience to all of their customers‚ ranging from the traveling passenger to the transported freight. United has advanced its service design
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The airline industry has responded to this difficult environment by taking measures to restructure their strategy. If they do not restructure their strategy they will possibly go bankrupt. Discuss Jeb Blue’s strategic intent JetBlue
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of two major weather factors‚ winter snowstorms andsummer thunderstorms‚ snowstorms are easier to handle because they are more predictable. Don’t tell tha t toJetBlue‚ however. On February 14‚ 2007‚ JetBlue wasunprepared for a snowstorm that hit the East Coast. Dueto the lack of planning‚ JetBlue held hundreds ofpassengers on its planes‚ at JFK‚ in some cases for aslong as 10 hours (with bathrooms closed!). To the stranded travelers‚ JetBlue’s tepid offer of a refund was just as outrageous.
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earnings and JetBlue CEO‚ David Neeleman said soft demand would impact in the short term. As carriers that primarily are focused on the domestic market‚ JetBlue and Southwest likely would be the hardest hit by downward shifts in domestic demand‚ but also would be the best suited to deal with such changes‚ said Robert Mann‚ an independent airline analyst and principal of R.W. Mann & Co. (ebscohost‚ 2007). It is further stated in the article the reason airlines like Southwest and JetBlue are not affected
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[pic] Southwest Airlines Financial Performance Analysis Presented to Gary C. Kelly Chairman of the Board‚ President and CEO by Total Resource Network Raquel Alston‚ Tanya Spencer and‚ Nicole Stenhouse for BUS 515 Financial Management Professor James Kerwin October 3‚ 2011 Introduction Total Resource Network (TRN) congratulates Southwest Airlines for thirty-eight years of consecutive profitability. This is a major accomplishment that should be applauded especially
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