International Oil Inflation & Airlines Industry Prepared for Prof. Mahima Sharma Faculty Member Jaipuria Institute of Management Prepared by Shailesh Bharadwaj (cft07_128) Sanjeev Prasad (cft07_130) Sarita Singh (cft07_131) Saurabh Bansal (cft07_135) Shashank Anand ( cft07_138) Students‚ PGDM- Trimester-4 July 31‚ 2008 INTRODUCTION This report has been made to draw the attention of the people how the aviation industry has been dependent upon the Oil prices. Since the research
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MAIN PROBLEM JetBlue was a thriving young airline with a strong reputation for outstanding service‚ but in Valentine’s Day 2007 JetBlue had a problem‚ the planes were trapped on the runway for many hours. JetBlue didn’t have a good operational system at the moment‚ and that’s why they canceled more and more flights‚ they did really bad management decision‚ also the web broke down and the airline couldn’t rebook all the passengers at one. Also the company had so many people who weren’t trained
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Seminar 1: Company case: Jet Blue: Delighting customers through happy jetting (Core book page: 34) 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? The needs are situations of felt deprivation‚ in other words a state or time of difficulty such as the ones seen in Maslow’s pyramid: from bottom to top Physiological which consists of food‚ water‚ and sleep‚ safety
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BUSINESS PROBLEM-SOLVING CASE JetBlue and WestJet: A Tale of Two IS Projects The time had come for both JetBlue and WestJet to upgrade their reservation systems. Each carrier had started out using a system designed for smaller start-up airlines‚ and both needed more processing power to deal with a far greater volume of customers. They also needed features like the ability to link prices and seat inventories to other airlines with whom they cooperated. Both JetBlue and WestJet contracted with
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JetBlue Airways Case 20 On February 11‚ 2000‚ JetBlue Airways launched its first ceremonial flight from New York City to Buffalo‚ NY‚ making John F. Kennedy International Airport its official hub. David Neeleman founded JetBlue after raising $130 million from investors and also contributing $5 million of his own money. Neeleman’s idea was to start a company that would combine the low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. By April‚ 2002‚
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qualitative evaluation of JetBlue Airways case study is going to look at some of the reasons as to why value adding is an important marketing strategy. Introduction JetBlue airways‚ as stated by Bodouva & Bodouva (2004)‚ began its operation in February 2000 with the inauguration of services between Ft. Lauderdale in Florida and J. F. Kennedy airport‚ New York. Since then‚ the company is estimated to have served more than twelve million passengers. Currently‚ JetBlue operates over 164 flights
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were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies‚ which up to that time had never been implemented by any other startup airline organization. Along with the strategies‚ policies‚ and practices‚ there were five core values that were also established. These values provided an overarching vision for JetBlue Airways in order to direct all organization activities whether internal or external
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Basic Marketing Concepts – Fong 16/09/13 Company Report: JET BLUE 1. Give examples of need‚ wants‚ and demands that Jetblue customers demonstrate‚ differentiating these three concepts. What are the implications of each for Jetblue’s practices? Jetblue meets customers physical needs by providing unlimited snacks and beverages during their flights‚ they even meet their social needs by providing such great customer service that their customers can feel at home‚ and they even meet their individual
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SWOT ANALYSIS Strengths JetBlue find its strength from the following: Strong Brand JetBlue is considered as a strong brand widely known among the people of US. JetBlue was named the number one U.S. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the six years in a row. This further strengthen people’s trust to JetBlue and improves the company’s brand name and credibility among its clients and competitors. Unique flying experience JetBlue offers a new flying experience
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References: Bodouva N. & Bodouva J. (2004). Case 9: Jetblue airways-adding value. doi: 10.1201/9780203501498.bmatt9 Hitt M.‚ Ireland R.‚ & Hoskisson R Helbig‚ Dian. (2007). What does value add mean? Retrieved from http://www.sideroad.com/Sales_Techniques/value-add-sales.html Holloway S Johnson W. & Weinstein
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