und Dienstleistungsmanagement Prof. Dr. Jens Hogreve Case Study JetBlue: High-Flying Airline Melts Down in Ice Storm Wirtschaftswissenschaftlichen Fakultät Ingolstadt‚ Katholische Universität Eichstätt-Ingolstadt Team 7: Gerhard Jonas‚ Chackalayil Joseph Franklin‚658667 Liu Ying‚ Alina Klose‚ 387911 Question 1 When building up the airline JetBlue‚ CEO David Neeleman wanted to create a new way of travelling‚ making flying easier
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To: JetBlue Management Team From: Subj: JetBlue IPO Price Recommendation Date: April 11‚ 2002 Introduction JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum‚ and JetBlue’s business model sets us apart- our fleet is newer‚ more reliable and efficient. We offer the lowest cost per available seat mile than any other U.S. airline‚ and we do it while maintaining
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BUMT3450 Business Information Technology Massoud Tamjidi Wednesday October 22‚ 2013 Chapter 2 1. In what respect does business strategy resemble military strategy? In war strategy is a framework of an approach to obtaining advantageous position. In business a strategy is an approach designed to an organizations performance competitors‚ unlike battle plans‚ however business strategy often takes the form of opportunity rather than beating rivals. 2. Refer to chapter 1’s discussion of different types
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UVA-F-1415-SSRN v 1.2 JETBLUE AIRWAYS IPO VALUATION My neighbor called me the other day and she said‚ ’You have an interesting little boy. ’ Turns out‚ the other day‚ she asked my son Daniel what he wanted for Christmas. And he said‚ ’I want some stock. ’ ’Stock? ’ she said. ’Don ’t you want video games or anything? ’ ’Nope‚ ’ he said‚ ’I just want stock. JetBlue stock. ’ --David Neeleman‚ CEO and Founder‚ JetBlue Airways It was the first week of April 2002‚ barely two years since the first
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Hofstede’s Model Geert Hofstede developed a cultural dimension model that explains the five categories of positions between national cultures. The five dimensions pertaining to this model include: individualism‚ materialism‚ time orientation‚ deference to authority and uncertainty avoidance. Hofstede’s research is still practiced today but has undergone some changes since it was first introduced due to cultural and economic modifications during past years. To understand this model the five
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The Mission of Jet Blue Airlines Customer Bill of Rights Jet Blue does not have a mission statement in the traditional sense. What they do have however is a customer Bill of Rights that is referenced multiple times in their 2012 Annual Report “JetBlue Airways is dedicated to bringing humanity back to air travel. We strive to make every part of your experience as simple and as pleasant as possible. Unfortunately‚ there are times when things do not go as planned. If you ’re inconvenienced as a result
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Neeleman is Chairman and CEO of JetBlue Airways Corporation.He started his career in the airline industry in 1984 when he co-founded Morris Air. As president of Morris Air‚ he implemented the industry’s first electronic ticketing system and pioneered a home reservationist system .JetBlue is Neeleman’s third successful launch in the aviation business‚ His goal is to bring people back to air travel by offering low fares‚ friendly service and a high quality product. JetBlue is now the largest carrier
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uth-West AirlineA07-05-0006 Southwest Airlines 2005 You are now free to move about the country.™ In 2005‚ Southwest Airlines (Southwest)‚ the once-scrappy underdog in the U.S. airline industry‚ carried more domestic passengers than any other U.S. airline. The company‚ unlike all of its major competitors‚ had been consistently profitable for decades and had weathered recessions‚ energy crises‚ and the September 11 terrorist attacks. In recent years‚ Southwest had become more aggressive with its
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A Tale of Two IS Projects The reservation system at airlines such as WestJet and JetBlue is essential to their everyday existence and would impede their ability to conduct business efficiently and confidently. According to Laudon‚ the reservation system contains passenger information‚ airport flight times and flight destinations‚ it allows passengers to choose seats for flights‚ collects payments‚ and connects to airport kiosks which allows passengers to check-in for a flight‚ check their bag
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References: Delta Airlines 2000-2002 10K financial report retrieved October 17‚ 2003 from http://www.delta.com/inside/investors/annual_reports/index.jsp Historical stock price data retrieved October 31‚ 2003 from http://bigcharts.marketwatch.com JetBlue Airways 2000-2002 10K financial report retrieved October 31‚ 2003 from http://media.corporate-ir.net/media_files/NSD/jblu/reports/2002_10K.pdf Marshall‚ D.‚ et al‚ 2002‚ Accounting: What the numbers mean [5th edition]. San Francisco: Irwin/McGraw
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