Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
Premium Marketing Marketing mix Pricing
Marketing Mix MKT/421 November 13‚ 2013 Dr. Brett Branch Marketing Mix The market mix is a tool used by marketing firms use as a guide to meet their marketing goals. The marketing mix also known as the 4Ps of marketing (product‚ place‚ price‚ and promotion) plays an important part in growth of an company or organization. Product is producing the right product for the right target market. Place comes down to just getting the product to the market targeted area‚ the product is wasted
Premium Marketing
Wheaton is liable for the manager’s injuries. Under the doctrine of Respondeat Superior Liability. The principle in this case would be Wheaton and the agent would be LaVar Johnson. Under this doctrine an employer is liable for torts committed by agents‚ who are employees and who commit the tort while acting within the scope their employment‚ in addition‚ it also makes the principal liable both for an employees’ negligence and for her intentional torts (pg. 944). On page 945 it states that most courts
Premium Employment Tort law Tort
Magic Johnson Embarking towards fighting against HIV by inspiring the world By JOON HONG Today‚ when someone shouts out the name‚ Earvin “Magic” Johnson‚ he is known as the world’s best and tallest point guard ever to play the sport of basketball. His success on and off of the basketball court defines him. His passing and shooting skills on court is what makes him exceptional‚ especially the “no look pass”. He led the Lakers to the championships 5 times‚ was a 12-time All-Star
Premium
Johnson Henry was born in Winston Salem ‚ North Carolina but later as a teen he moved to New York. There he worked as a soda mixer in a drugstore‚ a laborer in a coal yard‚ and a railway porter at Albany’s Union Station. During Johnson’s time in Albany he married a woman named Edna and the couple had three children. On 6 April 1917 the United States declared war on Germany. On 5 June 1917 Johnson enlisted in the U.S. Army at the Marcy Avenue armory in Brooklyn New York. In 1918‚ racism against African
Premium World War II World War I African American
evolving federal market. Johnson Controls is currently winning only a small fraction of competitive bids‚ and as a result‚ our competition is gaining market share. Our customers (by way of their contracting officers) are better informed of the technical‚ contractual‚ and financial aspects of executing projects; our role as a trusted advisor to our customers is evolving. The competitive proposal is now a key element of the customer’s vendor selection process. Johnson Controls must generate winning
Premium
The Marketing Mix (4p’s) The marketing mix consists of Product‚ Price‚ Place and Promotion strategies that a firm uses to help them reach their objectives. The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support each other. PRODUCT STRATEGIES When an organization introduces a product into a market they must ask themselves
Premium Marketing Pricing
Anybody can claim they don’t have biases against a certain group or side in an argument or conflict. James Weldon Johnson presented his 1912 novel‚ The Autobiography of an Ex-Colored Man‚ as a balanced view of both races (black and white). However‚ what authors thought of as unbiased or not-racist back then (post-civil war to pre-MLK jr.) could differ greatly with what people think now in much more advanced societies. For instance‚ Mark Twain’s The Adventures of Huckleberry Finn (released a mere
Premium
................................................................................................. 4 4.1 The marketing concept 4.2 The marketing mix (product) 4.3 The marketing mix (price) Page ..................................................................................................................................... 5 5.1 The marketing mix (place) 5.2 The marketing mix (promotions) Page .........................................................................................
Premium Marketing
Ian Albert 2/19/2013 Research Paper 1 Lincoln/Johnson Reconstruction Intentions vs. Congressional Actions The Civil War‚ which lasted up until 1865‚ was the bloodiest battle that this Nation had ever faced. Making it even sadder was the fact that this Nation was divided‚ North against South‚ and brothers were killing brothers‚ fathers killing sons. It was indeed a tough time for President Lincoln who was sworn into office in 1861. He needed to end the war and figure out a way to bring
Free American Civil War Reconstruction era of the United States Abraham Lincoln