Week 10 Promotion The Promotion Mix • Advertising – – – – Can reach geographically disperse buyer masses Seller can repeat the message several times It is impersonal and one-way Could be costly in some media • Personal selling – – – – Implies personal interaction between two or more individuals Most efficient tool to create preferences‚ convictions and actions Allow creation of relationships Most costly promotional tool‚ requres long term commitment Fundamentals of Global Marketing © Juan
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continuous improvement across its operation “Continuous Improvement is an ongoing effort to improve products‚ services‚ or processes. These efforts can seek "incremental" improvement over time or "breakthrough" improvement all at once.[1] Delivery (customer valued) processes are constantly evaluated and improved in the light of their efficiency‚ effectiveness and flexibility.” * {Sourced - http://en.wikipedia.org/wiki/Continuous_Improvement_Process - 10/01/12} Continuous Improvement / “Kaizen
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understand their objectives and their roles in order to archive the goals. Moreover‚ managers must know the objectives in order to be in the position to review them and make the improvement to overall processes. This will keep the management on the right track as well as in the beneficial of support innovation and continuous improvement. 2. Two systems for inventory management are: Two-bin system: is the oldest system of inventory management‚ each item is stored in two bins. One of the bins contains sufficient
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STEPS IN SELECTION PROCESS: 1. Preliminary reception of Applications: The applications are the starting point of the selection process. Where application forms i.e.‚ application blanks are used the data can become a part of the employee’s record is hired. Further it provides factual information needed for evaluating the candidate’s suitability. 2. Preliminary Interview—Preliminary or initial interview is often held in case of "at the gate" candidates. This interview is usually of a short duration
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Process Improvement Methods and Proposal OPS/HC571 December 12‚ 2009 Process Improvement Methods and Proposal for Middletown Hospital The CEO of Middletown hospital has been receiving complaints of long wait times and poor service in the Emergency Department at certain hours of the day. To resolve this problem a Six Sigma Team has been authorized to find the root causes of the problems and give improvement recommendations. The purpose of process improvement proposal Improvement means an
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Total Quality Management TQM or better known as Total Quality Management is a tactic that seeks to enhance quality and performance of your products or services to meet or exceed your customers’ expectations‚ while ensuring that your employees are up to speed with their training. In other words it’s a “Management approach that works horizontally across an organization‚ involving all departments‚ employees‚ and extending backward and forward to include both suppliers and clients/customers.” TQM notion
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MANAGEMENT OF QUALITY Quality cannot be ignored; every purchasing decision is based on price and quality What is Quality? It’s the ability of a product or service to consistently meet or exceed customer expectations. Slogans related to quality: * Talk is cheap but recalls are not. * There is nothing is more frustrating than working hard and then knowing that what you did‚ didn’t work out. * People want to do good job‚ and we have to enable them. To meet or exceed customer expectations
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FedEx Equals Quality FedEx was incorporated in June 1971 and officially began operations on April 17‚ 1973. Conceived by Chairmen and Chief Executive Officer Fredrick W. Smith‚ a man that would soon expand the small 14 aircraft fleet he started with into a $29 billion network of companies with 652 aircraft‚ 69‚000 vans and trucks‚ and over 250‚000 employees. FedEx did not become the largest shipping company by chance‚ they did it by focusing on their customers needs and making quality in their
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Next Step Herbal Health might not be entirely responsible for the bankruptcy of several distributors; the company engaged in somewhat shady practices‚ such as the forced purchase tie-in agreements with its distributors. Although these practices might not be illegal‚ they are still unethical. These distributing companies should have more clearly understood the business contract with Next Step Herbal Health‚ but Next Step seemingly took advantage of the situation solely based on increasing their
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Quality Management Systems Q1. Is quality is a Philosophy? Explain A. The concept of quality is at the very centre of many ideas and practices of effective management and leadership‚ and programs like Total Quality Management and Six Sigma have been at the sole reason for the success of many companies. Companies and Management professionals now know that quality needs to be built into every level of a company‚ and it needs to be a part of everything the organization does. From answering
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