Case DELL—USING E-COMMERCE FOR SUCCESS The Problem/Opportunity Founded in 1985 by Michael Dell‚ Dell Computer Corp. (now known as Dell) was the first company to offer personal computers (PCs) via mail order. Dell designed its own PC system (with an Intel 8088 processor running at 8 MHz) and allowed customers to configure their own customized systems using the build-to-order concept (see Chapter 2‚ Appendix 2A). This concept was‚ and is still‚ Dell’s cornerstone business model. By 1993‚ Dell had become
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[pic] [pic] 4 │MISSION‚ VALUES‚ STRATEGIES‚ CULTURE [pic] Fundamental Principles First [10] In Jim Collins ’ landmark book Good to Great he shares important findings from his five year research project where he and his team compared companies that made a leap to greatness those that did not. Greatness‚ he explains‚ is matter of conscious choice and discipline. Jim emphasizes being the "best in the world." The idea is to be the best possible to make a difference. "Being
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Dell Pursue Growth in a Challenging Environment Problems: - Balancing expansion to retail - Stagnant corporate market (large enterprise‚ government) - Costumer market growing but not significant (home‚ small business) - Downturn economic - New entrants higher‚ rivalry higher (price war) - Bargaining power of supplier high - Leader change -> policy‚ goal - New opportunity market (tablet) - PC market stagnant - Still focusing in US market - US crisis‚ decrese in ability to pay -> demand
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Market Trends and Changes in Dell Computers Kim Jones University of Phoenix ECO/365 Dr. Dominic F. Minadeo September 10‚ 2009 Market Trends and Changes in Dell Computer This paper will describe market trends that Dell Computer may face in the near future. Possible changes will be identified within the following areas; market structure‚ technology‚ government regulation‚ production‚ cost structure‚ price elasticity of demand‚ competitors‚ supply and demand. This paper will also touch
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advantage for the company? Dell uses a just in time order fulfillment policy and accurate forecasting of sales to minimize inventories. This allowed Dell to hold inventory of finished products far below levels of their competitors (10-20% compared to 50-70% industry level) and furthermore allowed them to quickly implement changes to their product lines as new technologies became available. This quick inventory turnover also allowed Dell to retain more capital. Finally‚ this policy enabled Dell to respond
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Case 7-5: Dell Computer Corporation Discussion questions 1. What is Dell’s strategy? Dell’s strategy was based on: • Market leadership as a result of a persistent focus on delivering the best possible customer experience. Direct selling‚ from manufacturing to consumer‚ was a key component of its strategy. • Its reputation as one of the world’s most preferred computer systems companies and a premier provider of products and services that customers worldwide needed to build
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2. Accounting functions This chapter will discuss the organization of Dell in general and provide insights about the Dell business. Will discuss the different stakeholders who are interested in Dell Company and what the key resources of Dell are. Will see the role of accounting within the organization and the accounting software‚ if any‚ they use. 2.1. About Dell Michael dell is the founder for Dell Company. Michael‚ with twenty seven years old‚ was the youngest CEO of a fortune 500company in
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Systems Thinking and Kaizen: Tools for Hospital Pharmacy Process Improvement Abstract With increasing operation costs‚ patient safety awareness‚ and a shortage of trained personnel‚ it is becoming increasingly important for hospital pharmacy management to make good operational decisions. In the case of hospital inpatient pharmacies‚ making decisions about staffing and work flow is difficult due to the complexity of the
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Dell Computer Case Study Nova Southeastern University Dell’s Success Michael Dell at the age of 19 founded Dell in 1984‚ a company best known for selling affordable personal computers and laptops. As a pre-med freshman at the University of Texas at Austin‚ Michael starts a new computer business under the name of PC’s Limited. His vision carried over to Dell with the idea of customer experience as a differentiator with risk-free returns and next-day‚ at-home product assistance. Dell a very successful
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Briefly describe the background/profile of the company. COMPANY BACKGROUND [pic] [pic][pic] DELL INC. Michael Dell founded Dell based on a simple concept of selling computers directly to their customers. Figure below showed Michael Dell has the founder‚ CEO and Chairman of Dell Inc.:- [pic] Figure 1: The founder‚ CEO and Chairman of Dell Inc He holds the record of being the longest tenured chief executive officer of the company. His concept eliminates retailers that consume
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