Prepared By – Dhawandeep Singh(331) & Neena Sankhyan(325) | NMIMS The LifeBuoy Story While brands have managed to upgrade their image and evolve together with their consumers – Lifebuoy is a great example‚ having moved from a carbolic‚ sweaty association to desirable health imagery – there has been no example of a brand that has moved to the top of the pole after residing at the bottom. The relaunch of the soap in 2002‚ 2004 & again in 2006 have been turning points in its history. In 2004
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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for value added services and accordingly Airtel designs its product offerings and communication plans 4P+2P+3P for AIRTEL 2P’s People: Involvement of people with Airtel has increased with campaigns like “har ek dost zaroori hota hai” Final offerings are also highly customized to friend group discounts and so on Pack Design: Pack design is kept red to re-inforce Airtel Brand Description of Plans is also evident 4P+2P+3P for AIRTEL 3P’s Peer -to-peer:
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FOOD DRINKS segment Bournvita is the leading Malted Food Drink (MFD) in India In the medicated CANDY category Halls is the undisputed leader In the SNACKS category Bytes was introduced in 2004-5. It’s a sweet snack saying (`Har snack namkeen nahi hota’). Cadbury launched Bubbaloo in gums category recently. Bubbaloo is sold in 25 countries worldwide. ADVERTISEMENTS: Concentrated on TVCs The advertisement aimed at conveying the idea that no specific occasion is required for
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DANCE ELEMENTS RELATED WITH MYTHOLOGICAL STORIES INTRODUCTION OF KATHAK The word ‘Kathak’ comes from the root katha‚ which means story- telling. Literal meaning of the word kathak is related to katha‚ the art of story-telling‚ “Katha Kahe So Kathaka Kahave”‚ which means “one who tells a story is a story-teller”. According to M. Monier Williams‚ Katha denotes conversation‚ story‚ speech‚ tale or fable. Katha also means to ‘ sing in praise’‚ ‘to say or inform something’. Thus‚ kathakars were originally
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Favourite advertisements: “Cadbury Diary Milk “chocolates Objective of Advertising : • Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions‚ in order to encourage them to purchase diary milk and recommend to others. • It’s a persuasive advertising -: its
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coke as a drink for family get-togethers and parties. To achieve this‚ Coca Cola came up with a marketing campaign that showed Aishwarya Rai solving a feud between her parents with a Coke singing “Pyar me kabhi kabhi aisa ho jata hai‚ saath me thanda ho settle ho jata hai…”. Recently‚ Coca Cola launched “Saath Khao Khushiyan Badhao” campaign which encouraged the younger teenage group to eat with the family. These advertisements showed Coca Cola as a symbol of bringing families together. Subcultures:
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country has benefited the most with terrorism in pakistan.. America ofcource. Now that is question !! Yesterday at 2:31pm · Like * Muhammad Ashfaq Mirza Apnay garaiban main munh daal..haraamkhore...Malik riaz ki najaeiz paidawaar...sharam karr....apni bureiy daikh phir doosroan ki taraf ungli utha....kutta khabees insaan... 22 hours ago · Like * Voice of Pakistani Americans There is saying of Imam Ali‚ "Don’t see who is saying but listen what is said". The clip is posted with a question
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Institute of Management‚ Nirma University MBA FT‚ 2013-15 Marketing Managment-I Group Assignment :1 Submitted By: Nidhi Rai(131236) Nikhil Mathew(131237) Ninad Trivedi(131238) Noopur Naik(131239) Pallav Gupta(131240) Section B Competitor Program Fit For a company to successfully compete with others it must learn to emphasize different elements of the marketing mix and by using different mixtures of those elements; such that they hide their weakness and show their strengths
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business affairs of a narrow minded traditional family and hence her talents get wasted. The Indian law has always been forceful in implying the privileges of the lady members of the society. Its shame for us that “Bharat Mata ki Beti ko apne Astitva ke liye sangharsh karna pad raha hai”. But girl child only be save if the mentality of common man toward girl changed. Save the girl child because if there is no daughter then how would we have mother. Daughters means‚ saving mothers thus‚ saving country.
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