Dinesh G. Mhatre EMB III‚ Roll No. 6 Topic: Repositioning of brand Cadbury Objective: • • • • • To review the brand repositioning strategies of different sub-brands of Cadbury in India. To analyze the brand repositioning strategies of Titan watches. To study consumer awareness and perception about the brand repositioning strategies of Cadbury. To understand the ability of Cadbury to motivate consumers to buy their products Desire of Cadbury to expand their target market from kids to younger
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ke Phool (खादी के फूल) (1948) Soot ki Maala (सूत की माला) (1948) Milan Yamini (मिलन यामिनी) (1950) Pranay Patrika (प्रणय पत्रिका) (1955) Dhaar ke idhar udhar (धार के इधर उधर) (1957) Aarti aur Angaare (आरती और अंगारे) (1958) Buddha aur Naachghar (बुद्ध और नाचघर) (1958) Tribhangima (त्रिभंगिमा) (1961) Chaar kheme Chaunsath khoonte (चार खेमे चौंसठ खूंटे) (1962) Do Chattane (दो चट्टानें) (1965) Bahut din beete (बहुत दिन बीते) (1967) Kat-ti pratimaaon ki awaaz (कटती प्रतिमाओं की आवाज़) (1968)
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To be honest‚ I hadn’t heard the name before‚ Ismat Chughtai‚ though it sounded vaguely familiar. So I gladly picked up her “memoirs”—no‚ I wouldn’t define the book as an autobiography—more so because it is the work of an Indian woman‚ trying to create an identity for herself in a time when it not only seemed difficult‚ but improbable. Like I mentioned‚ it is not really an autobiography‚ but more like an account of her life growing up in Jodhpur‚ and also in Aligarh and Lucknow‚ where she studied
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Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things." (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process‚ advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades. The changes
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searching innovation. We have variety of models of advertisements before us. Starting from ‘Mile Sur Mera Tumhara’ in 1998 to showcase the nation’s unity in prevailing in linguistic diversity‚ designed by Piyush Pandey and Louis Banks to ‘Hum Mein Hai Hero’ sung by A.R. Rahman in 2012. And we can see the story and brain behind each and every successful advertisement is innovation‚ innovation in thoughts‚ music and presentation. Reasons behind Piyush Pandey‚ National Creative Director Ogilvy &
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Guru Nanak Dev Guru Nanak Dev (1469’ 1538)‚ founder of Sikhism‚ was born to Kalu Mehta and Mata Tripta‚ wherein the Bedi Khatri clan of a Hindu family in the village of Talwandi‚ now called Nankana Sahib‚ near Lahore.[1] His father‚ a Hindu named Mehta Kalu‚ was a Patwari‚ an accountant of land revenue in the government. Nanak’s mother was Mata Tripta‚ and he had one older sister‚ Bibi Nanki. From an early age Guru Nanak seemed to have acquired a questioning and enquiring mind and refused as a
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The Best Summer Internship Stories of 2012 Volume 1.0 By Message from Internshala Dear student‚ At the core of Internshala’s idea is the belief that internships‚ if managed well‚ can make a positive difference to the student‚ to the employer‚ and to the society at large. Hence‚ the ad-hoc culture surrounding internships in India should and would change. Internshala aims to be the driver of this change. We believe in the power of meaningful internships and we understand that in order change
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MANVINDER SINGH 10804592 SE135A18 Advertising Assignment 2 Analysis of the message strategy in the Tata Tea – “Jaago Re” advertisement. Submitted to: Bhagat sir Tata Tea – Jaago Re In today’s highly competitive marketing world‚ the ‘Tata Tea’ brand has been able to position itself as one of the most in-demand beverage brand. In my review‚ I will be highlighting the impact of the ‘Tata Tea’ advertisements on the consumer. INTRODUCTION Tata Tea
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teacher to know that I have it memorized. It was 12-13 years back I guess. Today I only remember only half of it’s first line. Now‚ 15-16 years back movie starring Akshay Kumar‚ Raveena Tandon and Sunil Shetty came – Mohra. It had song – “Tu Cheez Badi Hai Mast Mast“. I had heard it couple of times only‚ and remembered whole song‚ and today after so many years‚ I still remember almost whole song even though I haven’t heard it for long time. My point is simple – What you read and hear is different than
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which took place in all over the india especially in Mano Majra . The major destruction was established at the time when the train arrived to Mano Majra ‚ that contains all the dead people . They all were Sikhs and Hindus . It was considered as the KALYUG – The Dark Age ‚ in the name of revenge the Muslims of Pakistan had killed so many innocents who do not even thought of bad of anyone . When a train arrives ‚ carrying the bodies of dead Sikhs ‚ the village is transformed into a battlefield ‚ and
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