Advertisements and Their Analysis
Favourite advertisements:
“Cadbury Diary Milk “chocolates Objective of Advertising :
• Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions, in order to encourage them to purchase diary milk and recommend to others.
• It’s a persuasive advertising -: its convince the customers that dairy milk is a good before doing any work or after the meal there is a sweet as a chocolates “kuch meetha ho jaye” .So that more and more customers will attract towards the dairy milk..
Deciding on advertising budget
Company spend huge amount on advertising for building brand equity and customer loyalty. In advertising company endorse Amitabh Bacchan, Priety zinta and Deepika padukone for their advertisement. The audience todays need is -
• A clear message
• Strong concept
• Easy brand recall
“Positioning of diary milk as a dessert will generate more business”.
Developing the advertising Campaign:
• In 1928 company advertise with simple message “glass and a half of full cream dairy milk “.
• A change in advertising strategy in the 1990s saw a greater emphasis placed as “Chocolate is Cadbury”.
• Then new campaign tried to tell people that chocolates can be had anytime through the ad campaign, “Khaane Waalon Ko Khaane Ka Bahana Chahiye”. That meant that people who want to have a chocolate can find any reason to have one and no particular occasion is required to wait for consuming the chocolates.
• After this campaign to capture more and more target segments Cadbury’s launched another ad campaign i.e. “Kuch Meetha Ho jaye”. The message was clear that when anytime you feel that you are happy and want to celebrate then you can have Cadbury’s Dairy Milk to celebrate the occasion. Amitabh Bacchan was used as the celebrity endorser in this ad
“Cadbury Diary Milk “chocolates Objective of Advertising :
• Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions, in order to encourage them to purchase diary milk and recommend to others.
• It’s a persuasive advertising -: its convince the customers that dairy milk is a good before doing any work or after the meal there is a sweet as a chocolates “kuch meetha ho jaye” .So that more and more customers will attract towards the dairy milk..
Deciding on advertising budget
Company spend huge amount on advertising for building brand equity and customer loyalty. In advertising company endorse Amitabh Bacchan, Priety zinta and Deepika padukone for their advertisement. The audience todays need is -
• A clear message
• Strong concept
• Easy brand recall
“Positioning of diary milk as a dessert will generate more business”.
Developing the advertising Campaign:
• In 1928 company advertise with simple message “glass and a half of full cream dairy milk “.
• A change in advertising strategy in the 1990s saw a greater emphasis placed as “Chocolate is Cadbury”.
• Then new campaign tried to tell people that chocolates can be had anytime through the ad campaign, “Khaane Waalon Ko Khaane Ka Bahana Chahiye”. That meant that people who want to have a chocolate can find any reason to have one and no particular occasion is required to wait for consuming the chocolates.
• After this campaign to capture more and more target segments Cadbury’s launched another ad campaign i.e. “Kuch Meetha Ho jaye”. The message was clear that when anytime you feel that you are happy and want to celebrate then you can have Cadbury’s Dairy Milk to celebrate the occasion. Amitabh Bacchan was used as the celebrity endorser in this ad