Utilitarian and Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic
Premium Television Marketing Television set
John Mill’s Utilitarianism theory * All his theory focuses on is maximizing utility for the greatest number of people possible * Moral as long as it is the “best action” to maximize happiness for the greatest number‚ even if a single person has to sacrifice * BP’s oil spill throughout the Gulf of Mexico is exactly the opposite from Mill’s theory because it actually minimizes utility for everyone who is affected. The spill devastated coastal beaches and businesses that relied on tourism
Premium Immanuel Kant Categorical imperative Morality
Eze Simpson Osuagwu 4/21/2012 Affirmative Action: Has the Election of Barack Obama Changed the Discussion? With the election of an African American as President‚ many would think that the question of affirmative action and equal opportunity have been finally laid to rest in the United States. This perception may seem to be true for the protagonists of affirmative action‚ who over the years have believed that the struggle for civil rights and equal opportunity can only be seen to fruition if an
Premium Barack Obama Bill Clinton Democratic Party
Humans become Human? A Utilitarian Approach to Abortion The topic of abortion is possibly one of the more controversial topics in the bioethical world today. The major disputes regarding abortion occur over when‚ if at all‚ a foetus is considered a human being. Conversely‚ there is equal dispute over when exactly one could consider a foetus non-human‚ and whether or not that affects the morality of abortion as a whole. If we approach the topic of abortion through a utilitarian lens‚ the solution may
Premium Pregnancy Utilitarianism Fetus
3 Affirmative action is the concept of giving favorable treatment to minorities in admission to universities and/or employment. It was developed to correct years of discrimination and give the disadvantaged minorities an extra boost to compete with the majority. The current state of diversity as compared that of 50 years ago indicates that the affirmative action policy has been a success. Some people think that since there is diversity in education and employment field‚ affirmative action is no
Premium Affirmative action Discrimination United States
Rui Chaves The Schiavos‚ Rule Utilitarianism‚ and Kantian Ethics The case of “The Schiavos” is focused primarily on one member of the family‚ which is Terri Schiavo. Terri had been in a coma for 13 years. Although‚ “no one is completely sure what happened but the best guess is she suffered a heart attack” (Pierce‚ 64) presumably caused by her bulimia. Due to the severity of her heart attack‚ it left Terri with severe brain damaged which in turn left her in a persistent vegetative state which leaves
Premium Immanuel Kant Ethics Morality
Kantian Perspective Immanuel Kant‚ a German philosopher lived from 1724 to 1804 and during his lifetime created many theories on ethical conduct and human motivation. Unlike consequentialism which believes the morality of actions depend on the best actual or expected results‚ Kant believes the morality of our actions has nothing to do with the results but has everything to do with our intentions. For Kant‚ “it has everything to do with our intentions and reasons for action‚ those that are embedded
Premium Immanuel Kant Philosophy Morality
Introduction: Affirmative action in higher education should be abolished. College admissions should be based on what the admissions board is looking for‚ not what the government says should be required. In this paper‚ I will present evidence to support that position. At one time‚ affirmative action was a needed and legitimate policy. Segregation has existed way too much in the past and has left people out of jobs‚ out of certain areas of town‚ and schooling. We needed to make a law that would
Premium
The Utilitarian model‚ in its broadest sense‚ can be described as “the greatest good for the greatest number” (38). This way of thinking prioritizes the needs of the many over the needs of the few. There are three approaches to this model‚ the cost-benefit approach‚ the act Utilitarian approach‚ and the rule Utilitarian approach. In the first approach‚ the course of action that is chosen is the course that produces the greatest benefit relative to cost. The act approach deals with problems that don’t
Premium Utilitarianism Utilitarianism Person
utilitarianism is a form of teleological ethics focussing on the consequences of actions meaning that the moral value of an action is solely determined by its outcome. Thus an action is considered right if it tends to produce happiness and wrong if it leads to the reverse effects of happiness‚ not only to the executer of the action but also to everyone else that is – either directly or indirectly – affected by the action. The influence of utilitarianism on other areas besides philosophy‚ such as
Premium Utilitarianism