International Journal of Applied Research and Studies (iJARS) ISSN: 2278-9480 Volume 2‚ Issue 6 (June- 2013) www.ijars.in Case Study Rural Marketing: A Case Study on Hindustan Unilever Limited Author: Manpreet Kaur * Address For correspondence: Assistant Professor‚ Guru Gobind Singh College for Women‚ Sector – 26‚ Chandigarh Abstract: In recent years‚ rural markets have acquired significance‚ as the overall growth of the economy has resulted into substantial increase in the purchasing
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Contents Introduction 1 About the company 3 Mission 4 Vision 4 Why we have chosen Renata? 4 Purpose 5 Industry Analysis 5 Which industry does it belong to? 5 Stages in Industrial Life cycle 7 Industry Growth Analysis 8 Activity Growth 10 Industry Structure 11 Controlling factors of profitability and industry profitability 12 Profitability factors 12 Industry Profitability 12 PESTLE 13 Political 13 Economics 13 Social 14 Legal (Positive) 15 Technological (Negative) 16 Environmental (Negative) 16 PESTEL
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highlighting crimes committed by foreign nationals in Japan appears to have further contributed to the negative stereotyping of certain nationalities living here. The magazine’s openly offensive and racist articles (including whether Korean virgins’ genitals smell of kimchi; using the word ‘nigger’ next to a photo of a black man cuddling a Japanese woman) are used to highlight that a record 48‚000 crimes were committed by foreign nationals in Japan in 2005. This is complemented by a ‘danger rating’
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culture‚ by contrast‚ conversations tend to be about seeking areas of common ground. Expression of a contrasting opinion is avoided. If it must be done‚ it is done as carefully as possible. In contrast‚ in Japan there is a tendency to conflate feelings about a person and feelings about their ideas. In Japan‚ to express direct disagreement with someone can easily be interpreted as not liking or not respecting him. Ways: Be sure to ask non-threatening questions‚ such as: "Please explain more of the background
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STARBUCK in JAPAN [pic] PLAN - Introduction + Video - Presentation de la Team + Nos objectives - Concept STARBUCKS - Timeline (general + Japon) - PESTEL - Hofstede –Monochronic –comparaison Jap/USA - How STARBUCKS enterred in Japan ? Strategy Joint Venture. - Export/ Supply Process (Map) - 5porter’s Forces - Brand Pyramid - SWOT - Competition + Mapping - Marketing MIX (Product/Price/ Promotion/
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but the states felt their freedom was being choked in the process. The American people began to resist the stronghold of government‚ resulting in events like the whiskey rebellion‚ the Virginia and Kentucky resolution‚ and the Northwest ordinance (Sheflin‚ Early National Period). The Virginia and Kentucky Resolution represents the challenges the nation faced with their new freedom because it
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the Asian countries. This had a large impact upon Japanese society and its position in the Asian region. Japan managed to adopt modern ways whilst also being able to keep its unique culture and traditions. Modernisation in religion‚ education‚ the military‚ economics‚ and politics had a significant effect on society in Japan and its position in the Asian region. To begin with‚ education in Japan was modernised during the Meiji period to help adopt Western technology and philosophies‚ but at the same
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Starbucks in Japan 00Case Study – Starbucks in Japan 2775585164592000 Executive Summary Thirty years ago‚ Starbucks was a single store in Seattle’s Pike Place Market selling premium-roasted coffee. Today it is a global roaster and retailer of coffee with some 17‚000 stores‚ 40% of which are in 50 countries outside the United States. In 1995‚ with 700 stores across the US‚ Starbucks began exploring foreign opportunities. The first target market was Japan. The potential for coffee sales in Japan is significant
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Culture of Japan The culture of Japan has evolved greatly over the millennia‚ from the country’s prehistoric Jōmon period‚ to its contemporary hybrid culture‚ which combines influences from Asia‚ Europe‚ and North America. The inhabitants of Japan experienced a long period of relative isolation from the outside world during the Tokugawa shogunate‚ until the arrival of "The Black Ships" and the Meiji period. Fūjin and Raijin‚ Tawaraya Sōtatsu‚ 17th century. Pine Trees‚ Hasegawa Tōhaku Japanese
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Housing There are currently two major types of housing in Japan: the single-family detached homes and multi-family dwellings. According to the 2008 Ministry of Internal Affairs and Communications housing statistics‚ most people in Japan live in single-family home. Of the total home count‚ 55.4% are single-family homes‚ 41.7% are multi-family dwellings and remaining 2.7% are single-family houses clustered together sharing walls. (pie graph) The single-family detached home is more traditional and
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