A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH by Muhammad Mashfiq Huq ID: 0131001 Internship Report Presented to Fulfill Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH December 2005 A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
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Table of Contents Sr No. | Title | P No. | 1. | Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive
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Promotion of Colgate-Palmolive Promotion is a communication means the merits of the product and persuade customers to buy it . Promotion has following four distinct elements. Personal selling ‚ Advertising ‚ Sales Promotion‚and Public relations which can be used as such or can be used in combination to promote the product . ADVERTISEMENT Colgate primarily used advertisements as its main promotion strategies. Its different products which are designed for different segments are targeted to the
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Job-nature of work (dull‚ dangerous‚ interesting)‚ hours of work‚ fellow workers‚ opportunities on the job for promotion and advancement (prospects)‚ overtime regulations‚ interest in work‚ physical environment‚ and machines and tools. 2. Management- supervisory treatment‚ participation‚ rewards and punishments‚ praises and blames‚ leaves policy and favouritism. 3. Social relations- friends and associates‚ neighbours‚ attitudes towards people in community‚ participation in social activity socialibility
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Timeline for recruiting each position to include advertising methods and recruitment methods. The timeline that I have given myself for these positions although ambitious I believe is attainable. The plan for recruitment will be with the career centers at each of the local schools that provide these job training and degree programs‚ Career Builders.com as well as the local newspaper which also list their ads on Monster.com. The resumes will be required to have a cover letter detailing why our
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fields‚ both of which produce near full capacity. The Recruitment Process Chevron provides a career at one of the world’s leading energy companies‚ with operations that span the globe and cover the entire spectrum of industry disciplines. More than just a place to work‚ Chevron represents a world of opportunity‚ challenge and fulfillment. That is why Chevron intends to generate a highly qualified candidate pool for their recruitment process. Chevron has no specific period for recruiting‚ unlike
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Summary This paper discusses the relative impact of recruitment/selection‚ training‚ and development for organizational effectiveness. First‚ recruitment and selection is discussed. Job analysis is very important in the selection process because it provides a realistic job preview and it identifies relevant traits and abilities needed for the job. Furthermore‚ predictive validity of several selection methods are discussed from which work samples‚ GMA‚ tests‚ and structured interviews are appeared
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CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual or an organization and the public. * Target the entire population but usually need to target
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CONTENTS I. INTRODUCTION............................................................................................ 2 I.1. FRANCHISE .............................................................................................. 2 I.2. KFC............................................................................................................. 2 II. MAIN CONTENT........................................................................................... 3 II.1. SHOPS...............
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An Evaluation of Graduate Recruitment Techniques Many organisations now offer a graduate scheme and this is because it gives them the opportunity to find new talent which they can nurture within their business. Graduates also bring new ideas and fresh approaches to a business and are often hungry to impress and improve rapidly. Successful recruitment and selection stages are paramount to ensuring the best candidate is selected for the role. The business obviously hopes to attract candidates
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