GROUP ASSIGNMENT & EXERCISE QUESTIONS PRINCIPLES OF MARKETING & INTRODUCTION TO MARKETING SEPTEMBER 2012SEMESTER Week 1 - overview | 1. Discussion on Course Plan 2. Forming a group: Principles of Marketing (3-4 in a group) Introduction to Marketing (4-5 in a group) Week 2 - Topic 1: Foundations of Marketing | Instructions: Read Harley Davidson case Discussion questions Few brands engender such intense loyalty as that found in the hearts of Harley-Davidson
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KFC Corporation‚ or KFC‚ founded and also known asKentucky Fried Chicken‚ is a chain of fast foodrestaurants based in Louisville‚ Kentucky. KFC is abrand and operating segment‚ called a "concept" of Yum! Brands since 1997 when that company was spunoff from PepsiCo.KFC primarily sells chicken in form of pieces‚ wraps‚salads and sandwiches. While its primary focus is friedchicken‚ KFC also offers a line of roasted chickenproducts‚ side dishes and desserts. The marketing mix is generally acceptedas
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A Campaign against KFC Corporation MGNT 3165 Case Analysis When contemplating critics of business and defenders of capitalism‚ the ongoing debate by The People for Ethical Treatment of Animals (PETA) against fast food restaurants should be mentioned. On January 6‚ 2003 a little girl named Payton Hull organized a PETA demonstration outside a KFC. The demands were for KFC to require the chicken’s suppliers to treat the chickens
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Vietnam Vietnam’s personality has been outline by long-running differences‚ both internally and externally with foreign foes. The first nation of Vietnam being recorded is the Van Lang Nation‚ founded by the ancient Viet race in the North. The most famous king is Hung King. In 3 B.C‚ another nation was found by Au Duong Vuong and named Au Lac Nation. The historical remain of Co Loa Citadel is the evidence. In Central Vietnam‚ another kingdom of Champa emerged from Sa Hyun culture around 2 B.C
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The Vietnam Conflict: A Nation’s Intervention Directly after the Second World War‚ nations everywhere were suffering from post-war dilemmas; governments were in turmoil. To many countries‚ the antagonist of democracy‚ communism‚ seemed like a valuable answer to end their state of turmoil. Vietnam‚ being one of the countries that sought for an answer‚ was split in half upon making a decision. America was in fear that a North Vietnam communist takeover of South Vietnam would ignite
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Welcome to Vietnam! If someday you decided to go to visit other countries‚ you should go to visit the very beautiful country‚ Vietnam! It is located in Southeastern Asia‚ nearby Thailand‚ Laos‚ South China Sea‚ alongside China‚ and Cambodia. It is very interesting that Vietnam has the geographic shape looks like the letter S. The weather is hot‚ rainy and humid from May to September and it is dry from October to March. There are a lot of big cities in Vietnam‚ for example‚ Ho Chi Minh City‚ Ha Noi
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MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization
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How to Improve Profits in a Fast Food Restaurant by Lee Grayson‚ Demand Media Making money in the fast food industry requires more than smiles and fries. Photodisc/Photodisc/Getty Images Related Articles * How to Increase Productivity at a Fast Food Restaurant * How to Open an Effective Fast Food Restaurant * Things to Consider Before Opening a Fast Food Restaurant * Types of Insurance Needed for a Fast Food Restaurant * How to Own & Manage a Fast Food Restaurant
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Tini Nguyen HFN2O1-04 Ms. Marinelli June 5th‚ 2013 REPORT Every country has different culture. Vietnam is a country in Southeast Asia. Vietnam has a rich culture that has been shaped by many civilizations throughout history. Through many long struggles‚ the Vietnamese people have created their unique culture. There are so many cultural celebrations in Vietnam such as Vietnamese New Year and Mid-Autumn Festival are the most important celebration. Climate affects the availability of ingredient
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particularly in Vietnam‚ were underpaying and mistreating workers. The outcry turned into a public relations disaster for NIKE‚ one from which it still has not fully recovered. Human rights groups‚ not reporters‚ were the first to uncover the abuse in Vietnam. Yet reporters and NIKE itself should have seen trouble coming. The case is a textbook example of how one country’s history and culture helped create a hostile environment for a company like NIKE. When NIKE arrived in Vietnam in 1995‚ the country
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