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    The Hong Kong Polytechnic University MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Student Name: Ching Hong Yan‚ Shirley Student ID: 12082678D Study Programme: BBA (Financial Services) Year 1 Tutorial Group: TUT004 (Wed 13:30) Introduction In recent years‚ marketing ethics has been much more in our concerns as the marketing activities often create some ethical dilemmas due to the conflicts of interests. With the assistance of moral principles and values

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    WORK GROUP

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    INDIAN TYRE INDUSTRY An Overview - Major Issues - Recommendations Presentation before The Competition Commission Government of India on 10th December‚ 2004 at New Delhi by AUTOMOTIVE TYRE MANUFACTURERS’ ASSOCIATION (ATMA) PHD House‚ 4th Floor‚ Opp. Asian Games Village New Delhi - 110 016 Tel.: 011-2685 1187 E-Mail: atma@vsnl.in Fax: 011-2686 4799 Website: www.atmaindia.org AN OVERVIEW OF INDIAN TYRE * INDUSTRY Industry Turnover - Rs. 13‚500 crores per annum; Total number

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    consumers have many different choices to choose the best one. How to reach consumers‚ how to bring products closer to consumers is a difficult problem that companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food‚ drink‚ detergent and cosmetics. There are many products of Unilever having consumed and widely accepted

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    Marketing Task 1 Definition of marketingMarketing is about anticipating and identifying the wants and needs of a target market of consumers‚ then satisfying those needs in order to make a profit.   Kotler (1991) Defined marketing as: 
‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’. “Marketing is

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    chain is based on the idea of seeing a manufacturing (or service) organization as a system‚ made up of subsystems each with inputs‚ transformation processes and outputs. In Porter’s value chains‚ Inbound Logistics‚ Operations‚ Outbound Logistics‚ Marketing and Sales and Service are categorized as primary activities. Secondary activities include Procurement‚ Human Resource management‚ Technological Development and Infrastructure. Porter suggested that going through the chain of organization activities

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    Ethnic Groups

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    9.What were your parents’ main advice to you about people from other ethnic groups (both positive and negative)? My parents are very accepting of other races. They told me that the color of someone’s skin doesn’t determine who they are and that how someone acts is determined by how life is treating them at the time. They said that nobody is born evil. My parents also told me that people might make fun of me because of my race and that I shouldn’t listen to those people. They told me that many people

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    economic and social factors. “Consumer behaviour is the study of how individuals or groups buy‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and wants. The needs and wants of consumers often vary across different cultures‚ situations and individual characteristics.”(Marketing Management‚ Kotler and Keller). Proper study of consumer behaviour is necessary for the improvement of marketing strategies. Economic recession Economic recession is the term used to explain

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    Group Discussion

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    discussion and took the group in the right direction. If‚ on the other hand‚ the first speaker’s start lacks substance‚ he will attract the undivided attention of the evaluators to his shortcomings. So speak first only if you have enough sensible things to say. Otherwise‚ keep yourself silent and let someone else start. Try and summarise the discussion at the end. In the summary‚ do not merely restate your point of view‚ also accommodate dissenting viewpoints. If the group did not reach a consensus

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    customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered

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    list of best selling cars. They are Volkswagen Golf‚ Volkswagen Beetle‚ and Volkswagen Passat. Martin Winterkorn‚ the chairman of the board of management has pronouncements Strategy 2018. The Strategy 2018 is focus on positioning the Volkswagen Group to overtake both Toyota and GM and become the world’s number one automaker by 2018 to become a global economic and environmental leader among automobile manufacturers and decreed that VW will sell 1 million cars in the United States by 2018. They

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