IB DIPLOMA PROGRAMME PROGRAMME DU DIPLÔME DU BI PROGRAMA DEL DIPLOMA DEL BI M07/3/BUSMT/HP2/ENG/TZ0/XX/M+ MARKSCHEME May 2007 BUSINESS AND MANAGEMENT Higher Level Paper 2 32 pages –2– M07/3/BUSMT/HP2/ENG/TZ0/XX/M+ This markscheme is confidential and for the exclusive use of examiners in this examination session. It is the property of the International Baccalaureate and must not be reproduced or distributed to any other person without the authorization of
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Strategy initiative 4 Mission…………………………………………………………….. 5 2.KOHL’S………………………..………… ………..……………………5 Strategy initiative 5 Mission 6 3. Macy’s 6 Strategy initiative 6 Mission 7 4. Sears 7 Strategy initiative 7 Mission 8 INTRODUCTION 8 EXTERNAL ENVIRONMENT ANALYSIS 9 Demographic Segment 9 Age structure 10 Ethnic Mix 10 Income Distribution 10 TABLE
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Case Summary Jones Blair company is a privately held company that produces and markets architectural paint under the brand name‚ “Jones ( Blair.” Besides producing architectural coatings‚ the company also sells paint sundries (rollers‚ brushes‚ etc.) although they are not manufactured by Jones Blair. In 2004‚ sales were $12 million with a net profit before taxes of $1.14 million. Sales have grown by about 4 percent per year over the past decade while paint gallonage has remained relatively
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the best bargain deals available. When shopping online you can compare product prices between popular merchants such as Sears‚ Wal-Mart‚ Target‚ Kmart and Amazon. As opposed to traditional shopping where you would have to physically go to each individual store to find the lowest price. For example‚ Amazon has the Canon MP490 printer for $69.99 with free two day shipping. Kmart has the printer for $59.99 but shipping is an additional 8.99‚ so quite naturally Amazon has the better deal. Online shopping
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Do you know how big is Wal-Mart? Wal-Mart is the world’s largest retailer‚ which has approximately 3‚900 stores in the U.S. and 1.6 million employees. In 1962‚ when Sam Walton opened the first Wal-Mart store in Rogers‚ Arkansas‚ no one could have ever predicted the enormous accomplishment this small-town merchant would have. The reasons why Wal-Mart is successful are because of its low price‚ convenience and role of monopoly in the industry. The first reason why Wal-Mart is so successful is
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4. Positive image: During its initial years‚ Walmex published price comparisons showing how much cheaper its prices were compared to other retailers. When Mexico experienced an economic setback in 1994‚ other foreign retailers like Sears Roebuck & Co. and Kmart sold out their stakes and quit the country‚ but Wal-Mart stayed on. During this time‚ the company established and improved its market share in Mexico’s retail sector and that indicated its own confidence in the Mexican economy’s long run
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com/sites/annual-report/2012/CEOletter.aspx Lampert‚ E. S. (2012‚ November 15). Sears Holdings Investor Information. Sears Holdings Corporation - Corporate Website. Retrieved December 8‚ 2012‚ from http://www.searsholdings.com/invest/ Schultz‚ E. J. (2012‚ March 19). Update your user profile - Profile - Advertising Age. Advertising Agency & Marketing Industry News - Advertising Age. Retrieved December 8‚ 2012‚ from http://adage.com/article/news/kmart-lost-attention-discount-shoppers/233369/ Wilbert‚ C. (n.d.).
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Strategy Formulation A. Strategic Analysis As a leading entertainment and media enterprise Walt Disney has an years of creativity and innovation‚ and for generations‚ the Disney name has come to represent trust‚ morality‚ cheerfulness and superiority. General Environment Analysis The general environment is composed of dimensions in the broader society that influence an industry and the firms within in. The Walt Disney Company differentiates itself by its fundamental knowledge and
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"Fortune" magazine published by the nation’s service industry classification list‚ Wal-Mart’s 1993 annual sales of up to $ 67.34 billion‚ compared with growth of more than 11.8 billion the previous year‚ exceeding the 1992 ranked first in the West Wales (Sears)‚ National Retail top ranks. Wal-Mart’s sales continued to grow in 1995‚ and created a world record in the retail industry‚ to achieve annual sales of $ 93.6 billion‚ in the "Fortune" magazine 95 largest U.S. companies ranked fourth on the list. In
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Louisiana from its plan and headquarters in Dallas‚ Texas. 11 countries in Dallas-Fort worth (DFW) metropolitan area is the major business and financial center in the company’s southwestern service area. Competition in this market increased with Sears and Kmart stores‚ as well as Sherwin-Williams and Home Depot paint stores. Competition has also increased in paint stores‚ lumberyard and hardware stores. The estimated dollar volume of architectural paint and allied products sold in Jones Blair’s 50 countries
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