(Internal Assessment) TOPIC:- EASTMAN KODAK COMPANY 1994 CAMPAIGN CAMPAIGN NAME:- Project WINGS - Imaging Back In Focus SUBMITTED TO:- SUBMITTED BY:- Ms. Bhavneet Bhatti Nikshubha Sharma PGD in Advertising & PR SUBJECT: Paper - III Panjab University‚ Chandigarh. SUBMITTED ON:- 27th November‚ 2011 THE COMPANY Eastman Kodak Company (commonly known as Kodak) is a multinational imaging and photographic
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TITLE: Eastman kodak company: funtime films QUESTION: is kodak doing the right thing with the decision to have line extension: kodak gold plus‚ kodak royal gold and kodak funtime? Support your statement. On my opinion that is good and right movement to have line extension and repositioning. The problem in this case is that Kodak enjoyed its overwhelming power through the years in US market without really doing anything. There was steadily decreasing market share and shareholder value in the
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Eastman Kodak Meeting the Digital Challenges Eastman Kodak is suffering from profit margin losses and technological changes in the photo world. Film has always been a high profit product for Kodak‚ but the margins and sales are rapidly reducing. Kodak is shifting the focus to digital printing market to save itself from financial ruins. The new CEO‚ Antonio Perez has been appointed to make Kodak the industry leader. Based on the analysis below‚ which analyzes the current environment and identifying
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From: Pāvels Kuzņecovs To: Inese Eglīte RBS Professor‚ Marketing Management Riga‚ 22nd of October‚ 2009 Case Study 4 Summary: Eastman Kodak Company – Funtime Film Question: Is Kodak doing the right thing with the decision to have line extension: Gold Plus‚ Royal Gold and Funtime? If we consider protection and growth of Kodak’s total market share to be the key objective then the introduction of a new brand in the Economy price-tier is a strategic MUST. It is crucial to be presented
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Cash Physical → Machinery -Enterprise (risk-takers) Organise other factors and allocate resources to reach goal Market systems -Free market Consumers buy; Producers sell without government intervention Invisible hand of competition will facilitate the market -Planned economy All decisions are made by the central government in the economy State monopoly Free market: Advantages Disadvantages Effective and efficient as there is competition Essential services (healthcare) may not
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Eastman Kodak Company: Funtime Film 1. Diagnose the reasons for Kodak’s market share loss and make your assessment of the likely development of the market if Kodak maintained the status quo. Kodak has been losing market share for the past five years to the point it has gone from 76% to 70%. The underlying causes that have generated such losses and have ultimately led consumers to favor competing brands with larger growth are: I. Consumers are tending to view film as a commodity‚ often
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OF EASTMAN KODAK : MEETING THE DIGITAL CHALLENGE MODULE LEADER- DR HANS SCHLAPPA MODULE- CONTEMPORARY STRATEGIC MANAGEMENT DEGREE- MSc in BUSINESS PSYCHOLOGY AUTHOR- SIRIWAN DARARATTANAROJ STUDENT NUMBER- 09249400 SUBMISSION DATE - 22/11/2010 THE WORD LIMIT FOR THIS COURSEWORK IS 1500 WORDS THE NUMBER OF WORDS USED IN THIS COURSEWORK SUBMISSION IS 1515 The purpose of this essay is to assess the balance of planned and emergent approaches that Eastman Kodak applied to
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Title: Eastman Kodak Company: Funtime Films Question: Is Kodak doing the right thing with the decision to have line proliferation: Kodak Gold Plus‚ Kodak Royal Gold and Kodak Funtime? Support your statement if yes‚ if no‚ please provide practical suggestions what to do instead. Kodak is (in 1993) the dominant market player in U.S. with market share of 70%. In last 5 years the market share of Kodak decreased by 6 %. The main competitors are Fuji Photo Film Co (11% market share) and Konica
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localized product like Nescafe Ipoh White Coffee. Milo 3in1 belongs to monopolistic competition market. It comes as one of the product differentiation by Milo. There are other products such as Milo sejuk‚ Milo powder and Milo Ready to Drink. It has many sellers in Malaysia and buyers who prefer Milo 3in1 compare to other complements and substitutes. It is the price makers for the same kind of product in the market since the it sells the most compared to others. It
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Problem of the case CEO of Kodak had to set out new strategy for film products‚ because during January 17 and January 24‚ 1994‚ Kodak lost 8% in value on rumors if a price cut. Kodak was still a dominant in photo film market‚ but he had a lot of competitors like Fuji Co. and Konica Corp. They were offering consumers lower priced products. Market share of Kodak was falling from about 76% to 70% over the past five years. Kodak introduced new product‚ Funtime Film‚ which would be priced at lower
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