Q2: How would you evaluate Kodak’s attempts to enter the digital business to date? Kodak was aware of the opportunities in the digital market as early as 1980s and allocated resources into the digital business‚ but the inconsistency of leadership strategies and resistance at the management level made it difficult to embrace opportunities in the digital market and stood out amid rigorous competitions. Kodak spent massive amount of research into exploring digital technologies since 1983‚ after Sony
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Kodak’s current position in digital imaging is focused on three areas: 1. Image capture (digital cameras) – cameras are still not boosting profits‚ but Kodak has secured 15% of the market‚ and have boosted advertising spending towards s more integrated marketing effort 2. Services (online photo manipulation) - spent significant dollars on R&D developing software 3. Image output (digital kiosks‚ inkjet printers‚ paper and inks) – network of 19‚000 kiosks at retail stores are highly profitable
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Marriot Case Marriot use the Weighted Average Cost of Capital to estimate the cost of capital for the corporation as a whole and for each division‚ and the hurdle rate is updated annually.(WACC = (1-Tc) * (D/A) * R[D] + (E/A) * R[E]) Marriot’s Tax Bracket = 175.9/398.9 = 44% Division’s asset weight to the corporation: Lodging = 2777.4/4582.7 = 0.59 Contract = 1237.7/4582.7 = 0.28 Restaurant = 567.6/4582.7 = 0.13 Risk free rate is 30 years T-Bond = 8.95% (Lodging use long-term debt)
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The purpose of this paper is to explain the history‚ business approaches‚ management‚ and marketing of Eastman Kodak and Fujifilm. In addition to‚ compares and contrasts both corporations approach to management and assesses other management differences that affected the success of Kodak and Fuji film. In addition to‚ identifies both company’s approach to ethics and social responsibility and the influences of the approach utilized. Also to‚ recapitulates the extent of management both companies innovate
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invented the work KODAK’ out of thin air because of his special liking to the letter K’‚ and had it
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Strayer University Assignment for Course: | Bus 302 Management Concepts | Submitted to: Submitted by: || | | | | | | | Date of Submission: | January 29‚ 2013 | Title of Assignment: | Eastman Kodak and Fujifilm | | | CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in this paper. I have also cited any sources from which I used data
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_____________________________ YOUR NAME_________Jordan Lewis_______ CASE __Kodak_________________ 1. What is/are the problem(s) in this case? Keep it to a single statement. At most‚ you may point out a couple of the key questions. The problem in the Kodak case is that Kodak is losing market value because they are reworking their product line‚ causing doubt in customer mindset. They have created the Funtime film to attempt to regain market value. 2. What are the key issues? This is just a simple list (condensed
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BUS 599 Week 9 Assignment 3 A New Strategy for Kodak-Case 28 The rise and fall of Eastman Kodak Establish five (5) key objectives for Eastman Kodak that encompasses the operational‚ financial‚ human resource aspects of the business. Next‚ argue that each of the established objectives is essential to the success of the company within the Cloud service industry. 2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for
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0.28 0.48 0.42 Target D/D+S Target D/S Levered Beta 74% 2.85 1.62 Costs of Equity: Rf Lodging MRP 8.95% 7.43% Beta Requity 1.62 21.02% Costs of Debt: Rf Lodging 8.95% Spread Tax rate Rdebt(1-T) 1.10% 0.44 0.0563 WACCs: Lodging Target D/D+S Rdebt(1-T) S/D+S Requity WACC 74% 0.0563 26% 21.02% 9.63% Page 1 Sales Weighted Levered Beta 1.56
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Risk – Free Rate 3% + Beta Coefficient .36 Market Risk Premium 8% Cost of Equity 5.88% + Risk - Free Rate 3.% Weighted Cost of Equity 3.52% X Percentage of Total Capital Supplied by Equity 60% + Before Tax Cost of Debt 5.66% WACC 5..00% Weighted Cost of Debt 1.53% Before Tax Operating Profit in % 100% After Tax Cost of Debt 3.83% X X After Tax Operating Profit in 67.6% 40% of Total Capital Supplied by Debt 40% - Income Tax Rate 32.4% Rate of Return of
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