CASE STUDY Coca-Cola / This article appeared in Contagous issue Thirty Two. Contagous is an intelligence resource for the global marketing communiy focusing on non-tradiional media and emergng technologes www.contagiousmagazine.com For more information please email the team on sales@contagiousmagazine.com 1st Page.indd 1 06/08/2012 18:04 newscase study / round-up/ casequarterly patagonia / study / coca-cola The Social Network COCA-COLA_EDITED_after proofs.indd 2 06/08/2012
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balance sheet evaluation of what the effect of a course of action would have on the commpanys liquidity and cash position. Valuation approach- Is the determination of the present dollar value of a series of cash flows. The discount rate chosen in short-term financial decision making should always reflect the companys opportunity cost Market manager- worries about finished-goods stock outs Production manager- concerned with raw materials and WIP Financial manager- main concern is total cost of capital
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By contrast‚ long-term memory can store much larger quantities of information for potentially unlimited duration (sometimes a whole life span). Its capacity is immeasurably large. For example‚ given a random seven-digit number we may remember it for only a few seconds before forgetting‚ suggesting it was stored in our short-term memory. On the other hand‚ we can remember telephone numbers for many years through repetition; this information is said to be stored in long-term
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• Identify one professional short-term and one long-term goal. Examples include career‚ duties‚ and levels of responsibility in current position. - Short term goal: Obtain CCM designation - Long term goal: Become Nurse Practitioner • Identify one personal short-term and one long-term goal. Examples include self‚ family‚ educational‚ and lifestyle. - Short term goal: Be a good student - Long term goal: Become healthier person • Name needed skills including utilizing resources
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traditional measures used to assess working capital practices. A major focus of the chapter is to distinguish solvency from liquidity. The former concerns whether assets exceed liabilities‚ whereas liquidity refers to the firm’s ability to meet short-term obligations with cash while remaining a going-concern.1 The major empha1 The going-concern principle involves the firm’s ability to remain as a viable business. Hence‚ solvency violates the going-concern principle as selling off assets to repay
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MEMO#2 Motorola’s marketing strategy Motorola is one of the most famous mobile phone brand in the world in last years‚but now it have some crisis that more and more competitor are going to share Motorola’s market share .With the development of technology‚mobile phone become a thing which is necessary in our life‚and people need more functions with cell phone‚in turn with the trend‚smartphone was born.As Nokia‚Apple‚Blackberry and others company bring out their own smart cell phone system
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Long Term Care: Short Term vs Long Term Care There are times in our life when we need help. The same goes for our senior loved ones. Some occasions may simply require support for a short time while during the recovery from an injury or medical procedure‚ but chronic conditions may necessitate care that is much more significant. Since each condition requires care of different lengths‚ care services are divided into long and short-term care. Short-term care refers to services that range from mere
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Report on Dell Marketing Dell Marketing Introduction Dell Inc is a multinational information technology corporation based in Texas‚ United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world‚ and bearing the name of its founder Michael Dell‚ it employs more than 96‚000 people across the world. Dell has grown by inorganic and organic means since its inception. Some of the notable mergers and
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To: Business 101& From: Alex Parsons Date: November 1st Subject: Team Research Assignment Amazons Marketing Strategy Summary: The marketing strategies of Amazon are divided into six main parts. It starts off with the company freely proffering products and services. Then it uses a customer-friendly interface to achieve a much better look. It also scales easily from very small to large. It exploits its affiliate’s produces and resources. It also uses existing communication systems. Lastly it
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Disclosure Document (FDD)‚ Item 7‚ for more in-depth information on the total investment. How long will it take to get approved as a franchisee? Initial qualification involves a series of background checks and interviews and generally takes 10-12 weeks. After that‚ site registration and approval can take three to nine months‚ but is dependent on when you submit a site for registration. How long will it take to build my restaurant? Generally‚ once your site has been approved through the internal
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