UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Ordinary Level MARK SCHEME for the October/November 2009 question paper for the guidance of teachers 2281 ECONOMICS 2281/02 Paper 2 (Structured Questions)‚ maximum raw mark 80 This mark scheme is published as an aid to teachers and candidates‚ to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an
Premium General Certificate of Secondary Education
Levels of Product and Service Product Name: Itel Mobile Phone (Model: IT 6700). Introduction: Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is core benefit. At the second level‚ product planners must turn the core benefit into actual product. Finally‚ product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. Now I discuss
Premium Marketing Mobile phone Pixel
Cyber Bullying Thesis statement- Cyber Bullying is a known problem all across the world. It goes unnoticed as actual bullying most of the time‚ but cyber bullying can be very harmful‚ and sometimes even fatal. More and more people are standing up against it‚ but there are still a lot of cyber bullies in the world. I. My name is Mishaela Elizabeth Schwan and I am doing my report on Cyber Bullying because I believe it is a very important problem that more people need to know about‚ so they understand
Free Cyber-bullying Bullying Abuse
Introductory awareness of sensory loss Outcome 1: Understand the factors that impact on an individual with sensory loss and steps that can be taken to overcome these There are a range of factors‚ both negative and positive that can occur with an individual with sensory loss. A positive factor can be that the individual will gain a lot of support to help them deal with their sensory loss and how they will be able to move forward. Negative factors are that the individual won’t be able to perform
Free Hearing Communication Sense
Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
Premium Marketing
Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
Premium Television Plasma display
Cultural Self-Awareness We live in a world that is culturally diverse. Cultural diversity includes different cultures‚ groups‚ communities‚ ethnicities‚ religions‚ and forms of communication‚ along with cultural values and norms. Living in such diverse society‚ it is important that we learn to respect each other’s differences. When I think of the term "culturally different‚" I immediately think of a group of individuals who face a number of challenges‚ such as acceptance and discrimination
Premium Sociology Culture Anthropology
For the exclusive use of P. Isautier Harvard Business School 9-899-003 Rev. August 3‚ 1999 Amazon.com—Going Public Joy Covey‚ chief financial officer of online bookseller Amazon.com‚ settled into her airline seat and opened the day’s Financial Times as her plane pulled back from its gate at London’s Heathrow airport. It was April 30‚ 1997‚ and Covey and Jeff Bezos‚ Amazon.com’s founder and CEO‚ had just completed the European leg of Amazon.com’s “road show.” Over the past three days‚
Premium Balance sheet Initial public offering Asset
Ethics Awareness Inventory Analysis GEN480 – College of Humanities January 22‚ 2012 Ed McCullough‚ M. A. Ethics Awareness Inventory Analysis The basic theme of this paper is to interpret the results of my Ethics Awareness Inventory and apply them to my personal and professional development. In addition‚ the paper will include its statement explaining how my educational experience has affected my ethical thinking. The analysis will address my use of ethics in thinking and decision-making
Premium Ethics Virtue Morality
Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
Premium Brand management Product management Marketing