Research Papers Vol. 3 No.5 November 2007 Pp.123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer
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CHAPTER - I INTRODUCTION 1.1 INTRODUCTION Both the domestic and foreign arrivals have shown a rapid increase with India emerging as a vibrant and varied tourist destinations. The domestic tourism industry grew at a rate of 10.7 % in whereas foreign arrivals at 8.1% in 2010 (Indian Tourism Statistics‚2010). To feed this splurge in arrivals hotels are booming across India and this most importantly has not been restricted to just metros. Even second tier cities like Bhopal‚ Amritsar‚ Surat‚ Ranchi
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Consumer Based Brand Equity Of [pic] Aarong Bangladesh 1.1 Introduction 1.1.1 Origin of the Report The report on “Consumer Decision Making Process of Aarong’s Customers” was prepared as assigned by the Course Instructor Mrs. Syeda Shaharbanu Shahbazi Ahmed in the course Brand Management (MKT 423) and submitted on 14th August 2007. 1.1.2 Objective To prepare a written report after conducting a study of the brand equity of Aarong based on the Customer Based Brand Equity Model. 1.1.3
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main problem discussed in the Harvard case study‚ “Lehman Brothers: Decline of the Equity Research Department” is the slow demise of Lehman’s Equity Research Department. The department’s painful downfall begins when the equity’s division head Jack Rivkin‚ a leader who was loved and well-respected among his team‚ was replaced by Paul William‚ a fixed-income manager who was unfamiliar and unqualified to deal with equities. To some employees in the department‚ William’s appointment was a “slap in the face
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BIS Working Papers No 420 On the correlation between commodity and equity returns: implications for portfolio allocation by Marco Lombardi and Francesco Ravazzolo Monetary and Economic Department July 2013 JEL classification: C11‚ C15‚ C53‚ E17‚ G17. Keywords: Commodity prices‚ equity prices‚ density forecasting‚ correlation‚ Bayesian DCC. BIS Working Papers are written by members of the Monetary and Economic Department of the Bank for International Settlements‚ and from time to time
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hair care companies (Kevin Murphy/TreSemme)‚ and through discussion of various of branding issues encountered‚ the following initiatives are recommended to enhance brand equity through our brand community: Partnership with popular salons‚ to exclusively utilize our product line - building on positive customer-based brand equity through association with another top brand. Hosting information sessions for our target consumers (salons)‚ in order to foster a positive community environment in an
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Does excessive sales promotion result in dilution of brand equity What is Brand? A brand is a product‚ service‚ or concept that is publicly distinguished from other products‚ services‚ or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product‚ service‚ or concept. Branding is the process of creating and disseminating the brand name. “The value of a brand establishes the positive differentiation that the name of the brand has
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ARTICLE IN PRESS Journal of Financial Economics 92 (2009) 443–469 Contents lists available at ScienceDirect Journal of Financial Economics journal homepage: www.elsevier.com/locate/jfec Seasoned equity offerings: Quality of accounting information and expected flotation costs$ Gemma Lee a‚ Ronald W. Masulis b‚Ã a b W. Paul Stillman School of Business‚ Seton Hall University‚ South Orange‚ NJ 07079‚ USA Owen Graduate School of Management‚ Vanderbilt University‚ Nashville‚ TN 37203‚ USA
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necessary to do justice in all cases would lead to a system of rules too complex‚ even if all the problems could be foreseen. The Court of Chancery emerged as a solution to the common problems faced by the common law system by administering the law of equity. Proceedings before the Chancellor were simple‚ and were in other respects advantageous when compared with the proceedings of the common law courts. Plaintiffs unable to obtain access to the three common law courts would turn for help to the Chancellor
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MEMO TO THE CEO Lessons from Private Equity Any Company Can Use By Orit Gadiesh and Hugh MacArthur Harvard Business Press Boston‚ Massachusetts ISBN-13: 978-1-4221-5136-5 10080 Publisher’s Note: Memo to the CEO Authored by leading experts and examining issues of special urgency‚ the books in the Memo to the CEO series are tailored for today’s time-starved executives. Concise‚ focused‚ and solutions-oriented‚ each book explores a critical management challenge and offers authoritative
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