Introduction The story of McDonald’s started in the early 1940s when two brothers‚ Dick and Mac McDonald‚ and Raymond Kroc founded the McDonald’s Corporation with the company motto ‘Quality‚ Service‚ Cleanliness and Value’. Most of McDonald’s restaurants are operated by franchisees or by affiliates‚ some are operating under joint-venture agreements (www.mcdonalds.com). Nowadays McDonald’s is one of the most valuable brands globally and used to be the world’s largest restaurant chain‚ before Subway
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I. EXECUTIVE SUMMARY McDonald’s delivered strong performance and returns to shareholders in 2007. We have continued to build on our success as a trusted global consumer brand and grow our business by creating outstanding restaurant experiences for our customers. We have designed our executive compensation program to attract and retain excellent management and to motivate our executives and reward them for superior performance. We believe that our compensation program has played an important role
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Recent surveys indicated that average human brain is only capable of dealing with seven different units at most at the same time and also ranking them according to the priorities. Companies are bombarding the consumers with advertisements in the daily life. For instance one thousand and two hundreds of advertisements are aired per day on a channel in Germany. Products with no name and no specific producer have almost no chance in an environment like this. Although consumers say that they are not affected
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placement of item in order to make it successful. Marketing strategies must feature customer orientation‚ input‚ and accessibility in the fight to the top of the market. McDonald’s is no different. An example of this is illustrated with a comparison of McDonalds and Wendy’s. At first glance‚ they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However‚ looking closer‚ one can recognize that McDonald’s primary target market is children
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McDonald Sri Lanka is governed by the Head Office in USA who has total control on all activities in Sri Lanka. Everything from menus to promotions is directed from the US Head Office. Parameters they look at before entering a market include : The fast food culture itself was looked into. That is Mc Donald’s saw that KFC and Pizza Hut were already established in Sri Lanka Way they chose a franchisee are: Mc Donald’s requested for applications and financial stability was looked into. One of
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My father. First My father is the most influential person in my life. My father been in my life‚ from the day I first opened my eyes to the present moment. This person is the teacher a guide‚ and a source of strength and support. He is the one who I love and trust. I love my father because he has taken care of me since I was born. My father helped me with everything when I need his help. I cannot remember a person in my life that had a more significant influence on me than my father. My
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Fathers are unique in that they provide something different and special from what mothers provide. Today‚ in America one out of every three children is living in a home without his or her father. That means that one out of three children in America will go to bed tonight without getting a goodnight hug and kiss from there daddy. It is estimated that 60 percent of children that were born in the 1990s will live a portion of their childhoods in a home without a father figure. Some people believe that
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As time passes by‚ fathers are getting more involved in the development of their children. Before‚ they were only considered as the breadwinner and the disciplinarian but now they are also involved in raising their children. Women have a big impact in the evolution of the role of fathers in the child development. Fathers and mothers nurture in different ways. Children whose fathers are actively involved with them from birth are more likely to be emotionally secure‚ confident in exploring their surroundings
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siblings and father. Fourteen hours passed and she was still living. My mother was diagnosed with a mild stroke and was hospitalized for several months. During those months I was thrown from house to house. I lived with my god-mother and other close relatives for the time being. I would come to visit my mother whenever I was with my father. The doctor came to my father one visit‚ and told my father that there was a possibility that my mother would never walking again. When my father acknowledged
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Absent Fathers These days it is not uncommon for children to grow up in a single-mother household with little or no contact from their fathers. I was one of those children. When I was younger I never understood why my dad didn’t want me or why he would take part in conceiving me if he didn’t even care to know who I was. Every year I waited for a phone call‚ birthday wishes‚ or a Christmas card‚ and sadly got nothing. Being raised by a single mother is said to be a cause of some of our country’s
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