ได้เข้ามามีบทบาทในสังคมไทยเนื่องจากมีกลุ่มคนจำนวนมากที่เริ่ม หันมาให้ความสำคัญกับการดำเนินชีวิตมากขึ้นซึ่งบ้านอุ้มก็เป็นอ ีกหนึ่งบริษัทที่วางตำแหน่งทางการตลาดเพื่อตอบสนอง Lifestyle marketing โดยปัจจุบันสินค้าหลักของบ้านอุ้มก็คือนิตยสาร Lifestyle รายเดือน “ OOM Magazine” ซึ่งเป็นนิตยสารที่รวบรวมเนื้อหาที่เป็นประโยชน์และน่าสนใจเพื่ อเติมเต็มการดำเนินชีวิตของผู้อ่านในด้านต่าง ๆ ด้วยภาษาที่เป็นกันเอง และธุรกิจการเป็น Style Consultant ให้กับองค์กรต่างๆ ตาม โดยทั้ง 2 ประเภทการให้บริการของบ้านอุ้มได้ตอบสนอง Brand Equity
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Sociology Presentation #2 Article Business Week Magazine: A Samurai Reformer Inspires a Nation Adrift Born the son of a Samurai in 1835‚ Ryoma Sakamoto would rise to defeat the shogun empire who had kept the empire of Japan hidden from the world for 200 years until mid-1850’s. Little did Sakamoto know that he would be the face and voice to shape Japan to this day. Ryoma Sakamoto would go on to write his famous eight point plan for Imperial Restoration and Governance‚ which outlined plans
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1 MAIN ISSUE This research is a quantitative‚ cross-sectional‚ exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest
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Table of Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 Chapter 1 . INTRODUCTION 6 1.1 MAGAZINE INDUSTRIES: THE INDIAN SCENARIO 6 Chapter 2 . LITERATURE REVIEW 10 Chapter 3: OBJECTIVES 15 PRIMARY OBJECTIVES 15 SECONDARY OBJECTIVES 15 Chapter 4 : RESEARCH METHODOLOGY 16 RESEARCH PLAN 16 Data Sources 16 Research Approaches 16 Research Instruments (Questionnaire Construction) 17 Sampling Design 17 COLLECTION OF DATA AND ANALYSIS 18
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Yes ladies and gentlemen‚ the fever‚ the ‘’gees’’‚ late nights‚ late mornings‚ bonding with the boss and finally only one race‚ the human race! It’s all over!! Seems like just yesterday when we were counting down 1000 days‚ when the whole world was in doubt that we’d never finish in time. But we did it!! I have never been so proud to be a South African. The stadiums were packed‚ fan fests were held‚ big screen spots opened and you could feel the spirit of “Ubuntu’’ all around you . But unfortunately
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THE FUTURE ACCORDING TO GOOGLE’S LARRY PAGE FORTUNE MAGAZINE ‚ January 3‚ 2013 issue According to Fortune and All Business magazines‚ Google is the fourth-most admired company in the United States. Google was also listed as the top company to work for in both 2007 and 2008. The main reason for this employee admiration is Google’s cross-functional organizational structure‚ which the company maintains though stellar leadership and innovative management techniques. Google’s mission is to organize
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How far do magazines or television programmes aimed at young people in Singapore have a positive effect? Presently‚ the youths in Singapore are transforming themselves to adapt to the ever changing surroundings of this new era as a result of the influence of media. The media plays a huge role in the lives of youth which in this case‚ are the magazines and televisions. This in particular‚ can have an effect both mentally and physically. Thus‚ I feel that magazines and television programmes aimed
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Ask the Readers: Do You Prefer Print Magazines‚ Online Articles‚ or Both for Your Important Geeky Reading Needs? We all love to read information about new computer hardware‚ gadgets‚ software‚ and how-to articles to help us and satisfy our need for geeky knowledge. This week we would like to know if you prefer subscribing to/buying print magazines‚ doing all of your reading online‚ or using a combination of both. Image by Lenz Grimmer. Note: We have not included books in this particular
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‘Paper giants is a reminder of 1960’s and 70’s Australia and the part the Cleo magazine played in promoting feminist issues.’ The magazine Cleo was a defining moment in Australian women’s history. When it was first published by ACP in 1972 Cleo covered previously undiscussed topics creating an informative source for women. It translated feminism for Australian housewives allowing them an outlet for their support of women’s liberation in Australia. The early 1970’s and 60’s was a time for
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As the coming age of mass media‚ almost everyone will unavoidablely be influenced by television‚ newspapers‚ and even the World Wide Web--the Internet. Famous people are the only group the masses most concern. Convenient media approaches make every day’s behaviors of famous people available to average people. Commercial management of media brings about the excessive attention to the personal lives of famous people. To begin with‚ after television and broadcast‚ Internet is becoming the most popular
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