The Future According to Google’s Larry Page Fortune Magazine , January 3, 2013 Issue
THE FUTURE ACCORDING TO GOOGLE’S LARRY PAGE
FORTUNE MAGAZINE , January 3, 2013 issue
According to Fortune and All Business magazines, Google is the fourth-most admired company in the United States. Google was also listed as the top company to work for in both 2007 and 2008. The main reason for this employee admiration is Google’s cross-functional organizational structure, which the company maintains though stellar leadership and innovative management techniques.
Google’s mission is to organize the world’s information and make it universally accessible and useful
1. Problem identification - what business problem is this company faced with?
Google is reinventing just about everything -- including itself. Since Google's founding in 1998, Page and cofounder Sergey Brin set out to build a company that made long-term bets on audacious ideas. Many quickly became essential products.
While Page has done much to restore Google's sense of urgency and competitive edge, the company continues to face enormous challenges: * The battle with Apple (AAPL) for dominance in mobile computing is as fierce as ever. * Investors remain unnerved by the prospects for advertising, Google's core business, on smaller screens. * A few things worry Google more than the possibility of head-on fights with regulators. Years-long government probes in the U.S. and Europe could still result in blockbuster antitrust cases that could gum up the gears of innovation for years to come. * Page has long said that the biggest threat facing Google is Google itself, and since becoming CEO he has zeroed in on bloat, bureaucracy, and just about anything that slows innovation.
2. Objectives - what is the leadership challenge in the company?
When Larry Page took over in April 2011, Google's once-phenomenal innovation engine was showing signs of age, and bureaucracy was beginning to take root. Page quickly reorganized the company to give top executives more responsibility
FORTUNE MAGAZINE , January 3, 2013 issue
According to Fortune and All Business magazines, Google is the fourth-most admired company in the United States. Google was also listed as the top company to work for in both 2007 and 2008. The main reason for this employee admiration is Google’s cross-functional organizational structure, which the company maintains though stellar leadership and innovative management techniques.
Google’s mission is to organize the world’s information and make it universally accessible and useful
1. Problem identification - what business problem is this company faced with?
Google is reinventing just about everything -- including itself. Since Google's founding in 1998, Page and cofounder Sergey Brin set out to build a company that made long-term bets on audacious ideas. Many quickly became essential products.
While Page has done much to restore Google's sense of urgency and competitive edge, the company continues to face enormous challenges: * The battle with Apple (AAPL) for dominance in mobile computing is as fierce as ever. * Investors remain unnerved by the prospects for advertising, Google's core business, on smaller screens. * A few things worry Google more than the possibility of head-on fights with regulators. Years-long government probes in the U.S. and Europe could still result in blockbuster antitrust cases that could gum up the gears of innovation for years to come. * Page has long said that the biggest threat facing Google is Google itself, and since becoming CEO he has zeroed in on bloat, bureaucracy, and just about anything that slows innovation.
2. Objectives - what is the leadership challenge in the company?
When Larry Page took over in April 2011, Google's once-phenomenal innovation engine was showing signs of age, and bureaucracy was beginning to take root. Page quickly reorganized the company to give top executives more responsibility