Literature Review On Television Ads 1. Television and Children 2. Television Commercials and Children 3. Television Commercials and Gender Roles a. Content Analyses - Adults & Children b. Impact 4. Television Commercials‚ Masculinity and Boys a. Content Analyses b. Impact ________________________________________ 1. Television and Children In this section I will be reviewing the literature on children and television. It has been demonstrated that the average American viewer is
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die plug on stress. Harvard Business Review‚ 81‚ 102-107. Cunningham‚ J.B. (1997). The stress management sourcebook. Los Angeles: Lowell House. Dalai Lama‚ H.H. (2001). An open heart: Practicing compassion in everyday life. New York: Time Warner Trade. Greenberg‚ J.‚ & Baron‚ R.(2003). Behaviour in organisations understanding and managing the human side of work. New Jersey: Pearson Education. Hayman‚ S. (2003). Managing emotional fallout. Harvard Business Review‚ 80‚ 55-57. Matteson‚ M.T. & Ivancevich
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outcome the disposition effect has on several aspects of stock trading. Taking this in consideration‚ this paper focuses on the features of this effect in the extend of the angles these economists have presented their empirical evidence. LITERATURE REVIEW Following the Prospect Theory raised by Amos Tversky and Daniel Kahneman (1986)‚ Shefrin and Statman (1985) take a further step and try to examine the decisions that might have a crucial impact on the decision making on realizing gains and
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3.1. Research Objective: To review literature on Social entrepreneurship The aim in this section is to review and discuss the concept of social entrepreneurship (SE). First‚ some of the historical antecedents of SE such as communities‚ cooperatives and philanthropists will be introduced. Then‚ definitions of SE extant literature will be presented. Two significant streams in the definition of SE are derived‚ one is social innovation (SI) and the other one is social enterprise organisation (SEO).
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Mobile Commerce: Literature Review Dr. Sudha Singh ( Associate Professor‚ PG Department of Computer Science and Engineering‚ BCET‚ Durgapur.) The m-commerce (MC) is an evolving‚ dynamic‚ unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay‚ 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan‚ 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce
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Portfolio management Portfolio management is the professional management of various securities (shares‚ bonds and other securities) and assets (e.g.‚ real estate) in order to meet specified investment goals for the benefit of the investors. Investors may be institutions (insurance companies‚ pension funds‚ corporations‚ charities‚ educational establishments etc.) or private investors (both directly via investment contracts and more commonly via collective investment schemes e.g. mutual funds or exchange-traded
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Assertiveness in ELT: A Review of Literature Nur’ain Balqis Binti Haladin Faculty of Education Universiti Teknologi Malaysia nurainbalqis@utm.my Noor Aireen Binti Ibrahim Language Academy Universiti Teknologi Malaysia naireen@utm.my According to Sigler‚ Burnett and Child (2008)‚ in 1940s research on assertiveness started to gain the scholarly interest. In its early popularity‚ assertiveness was mainly focused on the differences in assertiveness based on gender and race of the communicator
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Literature Review Outline Motivation of employees and creating harmony in the workplace Three issues that considerably add to higher levels of employee motivation and performance‚ Nemerov (1993) Supervisors should enhance the motivational climate in the workplace‚ Atwood (2004) Employees Motivation and Theories and their Implication for Employee Retention within Organizations‚ Ramlall (2004) Management style of managers in Sierra Leone is based on autocratic-democratic approach Employee can
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Critical Thinking: A Literature Review Research Report Emily R. Lai June 2011 CRITICAL THINKING 1 About Pearson Pearson‚ the global leader in education and education technology‚ provides innovative print and digital education materials for pre-K through college‚ student information systems and learning management systems‚ teacher licensure testing‚ teacher professional development‚ career certification programs‚ and testing and assessment products that set the standard for the industry. Pearson’s
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Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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