myopia concept to promote strategic agility. Journal of Strategic Marketing ‚ 17 (2)‚ 139-148. Len Tiu Wright‚ C. J. (2008). Marketing Myopia. Journal of Marketing Management ‚ 24 (1-2)‚ 131-134. Levitt‚ T. (1960). Marketing Myopia. Harvard Business Review ‚ 138-149. N. Craig Smith‚ M. E. (2010). The New Marketing Myopia. Journal of Public Policy & Marketing ‚ 29 (1)‚ 4-11. Ozment‚ M. L. (2000‚ November - December). Beyond Marketing Myopia: The Service of Small Railroads. Business Horizons . Philip
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ORGANISATIONAL CHANGE MANAGEMENT Assignment 2 – Literature Review It is not the strongest of the species that survives‚ nor the most intelligent‚ but the one most responsive to change. - Charles Darwin
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CHAPTER 2 LITERATURE REVIEW 2.1 Types of Discipline Problems 2.1.1: Vandalism According to article ‘What is vandalism’‚ written by Dye1‚ she defined vandalism as a crime that generally involves the destruction‚ disfigurement of public or private property. A person does not have to destroy a property to be charged with vandalism. This crime can include acts that simply demise a piece of property. For example‚ a person may rip the seats of a school bus. The bus is still operable‚ but its value
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DATABASE A database is an organized collection of data. The data is typically organized to model aspects of reality in a way that supports processes requiring information. (1) Often abbreviated DB‚ a database is basically a collection of information organized in such a way that a computer program can quickly select desired pieces of data. You can think of a database as an electronic filing system. Traditional databases are organized by fields‚ records‚ and files. A field is a single piece of information;
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ITM540 – Database and Knowledge-base Management Module 3 Case Assignment 3 Robert T. Goodwin Database Applications In his book Groupware -- Computer Support for Business Teams‚ Robert Johansen defines groupware as "specialized computer aids that are designed for the use of collaborative work groups." This definition is better than the "shared data" definition because it helps eliminate multiuser databases from the groupware category
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Literature review of Efficiency and productivity of banking firms Introduction Measuring the efficiency and productivity of banking firms has been playing a predominant role in helping managers or regulators to achieve a better understanding of the success or failure of policy strategies and make better decisions. Furthermore‚ the evaluation results of efficiency are also of major importance to stock owners‚ depositors and investors. The influence of ownership on cost and profit efficiencies
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inevitable and necessary to succeed” Quiros (2014). With this truth in mind we must enhance our skills to lead people through various aspects of change. The purpose of this literature review is to identify commonalities across several articles their assumptions on the importance of change inclusive of my personal views. We will review two elements and the hindrances they present in the successful implementation of change within an organization. The two obstacles will be human adaptability and leadership
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With the significant manipulation in the representation of women in the society‚ it is surprising that the relationship between globalisation and gender inequality have attracted considerable attention in the recent decades. The stereotypic representation of Asian women has been an ongoing issue constantly in conflict within Asian countries. It has been acknowledged that women lacked in the benefits of rights and privileges. They are crucially restricted in terms of education‚ work‚ financial opportunities
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Strategic Marketing Concepts 2012 Literature Review Lecturer: Fiona Browne Topic & Industry: Factors influencing effective advertising in the sports industry Name: James Logue Student Number: P09011581 Signed: Date: of November 2012 Executive Summary: Football isn ’t a matter of life and death. It ’s more important than that (Bill Shankly‚ former manager‚ Liverpool FC). Pick up a newspaper‚ any newspaper and count the pages given over to reporting‚ advertising
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QUESTION 1 Provide a list of your bibliography‚ attached as an appendix. [10 marks] QUESTION 2 The assignment requires you to write a) Background on the area of research‚ a maximum of one page . b) Literature review own your selected topic‚ a maximum of five pages. Your literature review should be sectionalized i.e. divided into heading and sub-heading which are logical connected. [30 marks] QUESTION 3 The report should be well structured‚ having a cover page‚ topic numbered
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