marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining profitable customer relationships with the target customers. The different levels of the environment are micro environment and macro environment. Micro Environment Micro Environment is the internal and immediate aspects or factors of an organisation or its stakeholders which influence
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Part A INTRODUCTION Organizational behaviour is a field of studies that investigates how individuals‚ groups and structure affect and are affected by behaviour within organizations‚ for the purpose of applying such knowledge toward improving an organization’s effectiveness and efficiency (Robbins‚ 2009‚ p.4). Organizational behaviour plays some significant roles in ensuring efficiency and effectiveness in an organization. Interaction and performance by people in groups and teams in a workplace
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We are committed to being a highly profitable‚ socially responsible‚ and leading manufacturer of high value for money‚ environmentally friendly‚ lifetime personal transportation products under the TVS brand‚ for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees‚ dealers and suppliers. Vision TVS Motor - Driven by the customer TVS Motor will be responsive to customer requirements consonant with its core competence and
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Unit 205 - Schools as Organisations Task A: The candidate is required to identify six different categories of school. For each category of school‚ the candidate should prepare brief notes about the way in which they are managed‚ the ages of children with which they deal and the curriculum they are required to follow. 1. Community: Example: Primary schools Run by local authority‚ age range 4-11 years‚ allot of mainstream schools and pupils are selected based on the area of school and where they
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Schools as organisations Unit 302 Outcome 1 1.3) Explain the post 16 options for young people and adults. The opportunities for pupils aged 16 and over have traditionally been either to leave school and start employment‚ or to stay and continue with their education. Although many pupils do still choose one of these options‚ it is likely there will be more opportunities available as there has been an increased government focus on and funding of education for 14 to 19 year olds‚ and in particular
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Understand the Business of Retail Outcome 1 A. List the different retail channels and state the main features of each one. Retail Channel | Benefits/Features | Shops | * Lots of choice * Discounts * Sales | Internet | * Free delivery * Quicker * Buy from home * 24 hour delivery * Sales * Register for offers | Warehouse | * Professional products * VAT free days | Catalogues | * Pay weekly or monthly * Order from your home | Salon | * Professional
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| |Clinical supervision is a regular‚ planned‚ accountable process‚ between practising professionals‚ which must provide a supportive environment for | |reflecting on practice and making well informed decisions using professional judgement and discretion. It enables individual practitioners to develop | |knowledge and competence‚ assume responsibility for their own practice and enhance
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exercises – 10% (Group evaluation) 4) Book /Article Presentation – 10%(Group Evaluation) 5) Case Analysis – 10% (Group evaluation) Essential reading (Prescribed text ) Consumer Behaviour - Leon G. Schiffman & Leslie Lazar Kanuk - latest edition‚ Prentice Hall of India/Pearson Education India. Consumer Behaviour (Xth Edition – 2010) Leon G. Schiffman & Leslie Lazar Kanuk & S.Rameshkumar(Pearson Publication India) Other Texts (Recommended) - Consumer Behavior – David L. Loudon & Albert J
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Who is a Consumer ? Any individual who purchases goods and services from the market for his/her end-use is called a consumer. In simpler words a consumer is one who consumes goods and services available in the market. Example - Tom might purchase a tricycle for his son or Mike might buy a shirt for himself. In the above examples‚ both Tom and Mike are consumers. What is the difference between a consumer and a customer? Generally‚ a consumer refers to individuals who buy for themselves or their family
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The assignment is about behaviour management and is based on a case study of a family where the oldest child‚ Susie‚ has a number of behaviour problems. The assignment will be split into six sections. The first section of the assignment will look at Susie’s relationship with her mother and how the recent birth of her twin siblings has effected Susie’s attachment with her mother and also how this may have impacted on Susie’s behaviour. The second Section of the assignment will discuss Susie’s relationship
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