promotional fares low as RM1 (US $0.27)‚ AIRASIA has turned profit in 2002‚ and since that time it became an award winning and the largest low cost carrier in Asia [1]. With the mission statement: * To be the best company to work for whereby employees are treated as part of a big family. * Create a globally recognized ASIAN brand. * To attain the lowest cost so that everyone can fly with AIRASIA * Maintain the highest quality product‚ embracing technology to reduce cost and enhance service
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‘Nimesh’ Wickramasinghe AVIT 423 St. Cloud State University Novermber 17th 2011 Europe’s new low cost airlines are growing at an exponential rate‚ taking over market share from the big traditional airlines and some of them such as RyanAir is carrying more passengers than the British Airlines (Dr. Dennis). Trends in the past 2 decades have all shown of a constant and almost fierce growth in these low-cost airlines and it looks like they will continue this growth. The world is becoming more open for
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than 21 countries with applied low cost as their core business. In addition‚ efficient and maintaining a simple aircraft fleet and a route network based on low-cost airports. Besides that‚ objective of AirAsia Berhad operates scheduled domestic‚ regional and international flights to over 400 destinations spanning 25 countries (academia.edu‚ 2013). AirAsia Berhad carries 70 million passengers a year‚ within six years starting from 2014. In addition‚ turn the low-cost carrier terminal at the Kuala Lumpur
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1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years‚ because of the government decreased the entry barrier of airline industry‚ more and more carriers entered the airline market. The Southeast Asian has very large populations;
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their market share since then. CORPORATE OBJECTIVE: We believe that we offer the lowest fares by staying focused‚ which keeps our costs down without cutting corners or compromising on things that matter. IndiGo is built for people with things to do‚ places to be‚ people to see - who don’t want to waste time‚ money or energy in the process. By minimizing the cost/time/tension of air travel‚ IndiGo opens up a
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for its ultra-low-cost‚ low-fare airline services that provide affordable travel opportunities throughout the United States‚ the Caribbean and Latin America (Spirit Airlines‚ 2012). Maintaining a strategically low-cost structure directly aligns with Spirit Airline’s target market‚ which allows the company to offer low priced basic services combined with a range of optional services for additional fees (Spirit Airline‚ 2012). The airline has earned a reputation for delivering cost effective fares
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Easy Jet Case Study Corporate success of EasyJet EasyJet focuses on a cost leadership strategy and differentiation strategy. Central to the ’easy’ philosophy is yield management. The Easy model provides to the customer functional services at the lowest possible price‚ on the basis of the "real value" of the basics of the service provided‚ avoiding any unessential frills. EasyJet was launched in 1995 and was the pioneer in the economical airlines segment. The PESTEL analysis of EasyJet airlines shown
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aircraft flying from London to Glasgow and Scotland. Its mission was to offer low-cost airline service to the masses. This was successfully achieved by offering customers low fares with its no frill flights and adopting an efficiency-driven operational model; high brand awareness‚ maintaining a high level of customer satisfaction making it one of the leading low-cost airlines in Europe. One firm that has successfully followed the low-price strategy is easyJet‚ founded by Stelios Haji-Ioannou‚ a graduate
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and entry regulation of the U.S. airline industry. It led to the privatization of many airlines and inflow of low cost carriers into the market. Despite that‚ the Government still continues to play a role in the deregulation and taxation of the industry through fuel duties and ticket prices that includes taxes and security fees. This degrades the airlines profit margin hence‚ passing the cost to consumers. Part of the deregulation by the Government requires that a company be 75% owned and controlled
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to spa centres‚ educational tourism‚ leisure tourism‚ etc. This essay will argue that transportation takes a vital part in the development of tourism. The essay will focus on two different types of transportation; low cost carriers and high speed trains. It will explain how low cost carriers and high speed trains affected the development of tourism industry‚ even though there are many more different types transport which influenced tourism development‚ including: ships‚ eco transportation‚ coaches
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