Guinness 4 ps + History (Detailed assignment) * History of Guinness * What is The Marketing Mix * The 4ps of the Marketing Mix * 4ps on Guinness * Bibliography * Acknowledgments The history of Guinness The history of Irish Guinness Stout began with Arthur Guinness who was born in Celbridge‚ County Kildare on the 17th of September 1725. Beer already ran in his family as his father is said to have brewed beer for the Archbishop’s estate workers. Arthur had big ideas and
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Lululemon was founded by Chip Wilson who took a commercial yoga class in Vancouver and was immediately drawn in to the concept. After spending many years in the surf‚ skate‚ and snowboarding business‚ he found yoga was performed using cotton clothing and this seemed inappropriate because it neither removed sweat adequately nor did it allow for maximum flexibility. Given his passion and expertise in technical athletic fabrics‚ he began a movement in yoga clothing where he relied on feedback from yoga
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with narrow target market problem‚ Lululemon can use their current capabilities and facilities to produce a new line of product which is a market that features fitness lifestyle‚ for example‚ tennis clothing‚ volley ball wear‚ golf wear‚ even casualwear for who are interested in breathable clothes. Lululemon can fabrics‚ labor and facilities that they already had to produce so the marginal cost will be low. There isn’t a need of new factories or equipment. Lululemon should keep on focusing on women
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How Athleta will Defeat Lululemon: The Impact of Decision Making on Consumer Behavior in Women’s Athletic Apparel Today women’s athletic aparrel is both a highly profitable and competitive market. The $14.3 billion market is growing exponentially‚ about twice as fast as women’s clothing overall . The industry is also quite crowded. There are many companies and brands competing for the market share‚ including Lululemon‚ Athletica‚ Gap’s Athleta‚ and Lucy. Well known brands such as Nike‚ Under Armour
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addressed first. While Lululemon perceived and projected their employee relation to be excellent‚ the truth was far from what it looked. Stokes (2008) has illustrated that Lululemon’s business model was based on raising the level of health for their staff and community. But sadly the employees were stressed to maintain positive emotions and also they did not have the freedom to voice their concerns (Beninger et al 2014). Few employees and the brand ambassadors has described Lululemon to be hypocritical
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LULULEMON CASE STUDY FEBURARY 9‚ 2013 Question # 1 SWOT Strengths: niche market leader‚ product technology‚ customer focused‚ quality‚ innovation‚ brand‚ corporate social responsibility‚ and sustainability Weaknesses: perceived female focus‚ Local centricity‚ price point‚ inventory‚ perceived as yoga only‚ distribution‚ and access to stores Opportunities: Product diversification‚ line expansion‚ accessories‚ leveraging perceived expertise‚ category leader‚ and expert Threats: Buyout
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Marketing 111 – Major Project 5. The Target Consumer • Demographics Lululemon’s primary target customer is a sophisticated and educated woman who understands the importance of an active‚ healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work‚ life and health. We believe she pursues exercise to achieve physical fitness and inner peace. As women have continued to embrace a variety
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leadership beliefs that guide the socially responsible practices at Lululemon athletica. Lululemon athletica is a Canadian athletic apparel retailer‚ Inspired at designing athletic wear for both men and women who participate in a variety of sport such as yoga‚ running‚ mountain climbing and cycling. Like all organizations leadership beliefs contributed to the behavior and attitudes for their performance and success in the long run. LUlulemon has succeeded in developing both a brand and a culture of customers
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LULULEMON PUBLIC RELATIONS PLAN Casey Brogan Taylor Johnson Carlee Myers Elizabeth Stapleton Background Athletic apparel is a rapidly growing industry in the United States. The demand for yoga apparel is increasing and retailers in the U.S. are profiting. Workout apparel is worn everywhere‚ it is no longer limited to simply exercising. Top athletic apparel retailers in the U.S. include‚ Under Armour‚ Dicks Sporting goods‚ Bon-Ton stores‚ Kohls Corporation‚ Quiksilver and Christian Dior. Analysts
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Lululemon Athletica‚ Inc. Created by: Kelsey Davis GBA 490-901 March 21‚ 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica‚ Inc.‚ further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and
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