Lululemon Athletica Assessment 1. In preparation Lululemon has hired a new CEO‚ Robert Meers. His leadership’s beliefs stem from a five-year vision called “ Community Legacies program”. This program is based on the belief that “every person we hire‚ garment we create‚ store we open‚ customer we educate‚ and yoga class we attend contributes to building a legacy in our communities”. Not only does this goal/ action plan show his commitment to giving and leading people at Lululemon but also shows
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Lululemon has stuck to its roots since the beginning and their beliefs correlate with the business being as successful as it is. They base their customer basis around the idea that they must build trust and loyalty between each other. Quality products and friendly service is two of the keys to lululemon’s success while sticking to the claim that their costumer become healthier and even make them live longer. While living up to that statement‚ lululemon has incorporated yoga and the yoga lifestyle
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Marketing 111 – Major Project 5. The Target Consumer • Demographics Lululemon’s primary target customer is a sophisticated and educated woman who understands the importance of an active‚ healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work‚ life and health. We believe she pursues exercise to achieve physical fitness and inner peace. As women have continued to embrace a variety
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option for Lululemon. France has a large population which includes several major urban centers which represent suitable targets for Lululemon’s marketing activities. As a developed economy with a robust economy‚ the average income in France is sufficiently high to afford high quality‚ high price products like Lululemon products. Finally‚ there is sufficiently developed technological and communication infrastructure to support a focused marketing campaign which will allow Lululemon to penetrate
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stores outside North America • Increase awareness of the lululemon brand and apparel line • Incorporate next-generation fabrics and technologies in the company’s products to strengthen consumer association of the lululemon brand with technically advanced apparel products and enable lululemon to command higher prices for its apparel products compared to the prices of traditional athletic apparel • Broaden product line by designing lululemon products for a bigger range of athletic activities •
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Company profile Lululemon was founded in 1998‚ by Chip Wilson. After attending a yoga class‚ Wilson noted that the existing cotton clothing which people wear in yoga class was neither fitted nor appropriate for sweaty and stretchy yoga. He then spotted a gap between the increasingly popular sport and the unmet demand of yoga clothing. With a passion of making quality athletic clothing for women using technical athletic fabrics‚ Wilson started the company. The name of the company was chosen in a survey
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Lululemon is a successful clothing company that sells yoga pants‚ with women as the main targeted demographic for the yoga pants. There was an issue that came up with the yoga pants as they were too sheer and people could look right through the pants after a certain amount of time and use. When customers started to complain about the fabric and quality of the yoga pants‚ the founder‚ Chip Wilson‚ pointed his finger back at the women and complained about their body sizes. Later‚ he apologized for
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Lululemon Athletica I am choosing a company that I absolutely love as a consumer and because of their brilliant marketing strategies they have positively put in place in this competitive market. Before I even stepped into a store I was lured to them through their use of uplifting and inspiring quotes that they strategically place on their store bags when you purchase something from them. It caught my eye and as I saw more women carrying these bags I had to ask someone one day “where did you get
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Lululemon Athletica These days it’s hard to see a person wearing no clothing from lululemon. Either it’s the famous headband or the pants‚ you can always tell. The reason why I chose lululemon as my topic is because it’s Canadian‚ not many people know that the first lululemon store opened was in Vancouver‚ and that the main headquarters is in Vancouver too. The founder of lululemon athletica Dennis “Chip” Wilson was in the skate‚ snowboard‚ and surf business for 20 years. When Wilson has his
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What makes Lululemon different than other companies? Not only does it provide well made‚ quality products it also provides a service. There’s something different about having a Lululemon symbol on the back side of the pants or side leg rather than a TNA symbol or any knock-off symbols. There’s something about spending $120 for a pair of leggings rather than a $10-50 pair. One feel’s some sort of status: as if they are in a yoga loving community even. Leadership beliefs that guide the social responsibility
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