and marketer of four cosmetic product lines: 1) skin care‚ 2) makeup‚ 3) fragrances‚ and 4) hair care products. These products are sold in over 130 countries and territories under brand names that include Estée Lauder‚ Aramis‚ Clinique‚ Prescriptives‚ Lab Series‚ Origins‚ MAC‚ Bobbi B r own‚ La Mer‚ Aveda‚ Jo Malone‚ Bumble and Bumble‚ Darphin‚ Rodan + Fields‚ American Beauty‚ Flirt!‚ Good Skin and Grassroots. Estée Lauder also has global licenses for fragrances and cosmetics sold under brand names
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store/product/lip-lush-schmexy/ A nice and shiny lip gloss is something which you carry whenever you move out. The sheer colour lip gloss from Acure is one such product which is a must have.This sheer colour lip gloss has been prepared using some of the best ingredients such as icinus communis oil‚ popularly known as the castor oil along with cera alba also known as the beeswax and brassica campestris fordii‚ commonly recognised as rapeseed copolymer. Additionally this Acure Lip Lush contains all natural
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THE MARKETING PLAN FOR THE LUXURIOUS COSMETICS BRAND NAME OF “L’OVITÉ PARIS” OF INTERNATIONAL CONSUMER PRODUCTS (ICP) JOINT-STOCK COMPANY 1 CHAPTER 1: INTRODUCTION 4 1.1 NECESSITY OF THE THESIS 4 1.2 OBJECTIVE OF THE RESEARCH 5 1.3 KEY RESEARCH AREA 5 1.4 METHODOLOGY 5 1.5 CONTRIBUTIONS OF THE THESIS 6 1.6 THESIS STRUCTURE 6 2 CHAPTER 2: LITERATURE REVIEW 6 3 LITERATURE REVIEW ON MARKETING PLANNING AND GENERAL ABOUT COSMETIC INDUSTRY IN THE WORLD AND IN VIETNAM
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project Within a short span of time‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers promising prospects for international
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Company Description The Body Shop International power-line-carrier (The Body Shop) is founded by Dame Anita Roddick in the United Kingdom in 1976. Nowadays‚ The Body Shop is skin‚ body‚ and hair care cosmetics manufacturer and retailer operating in 61 countries with over 2‚500 stores. What made the Body Shop so prominent? There are a few factors which made TBS so huge .One of the factor is that TBS has always stick to a motto which is ‘Know your mind‚ love your body (source: The Body Shop)
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MADARA Cosmetics also known as MADARA‚ is a Latvian manufacturer of organic skin care products. The ingredients include biologically certified blossoms and herbal extracts from the Baltic region. The type of company is limited company. It works in cosmetics industry and is founded in July 28‚ 2006. Company’s Headquarter(s) is located in Riga. Madara cosmetics has 40 employees. Company use the services of chemists and dermatologists‚ marketing and design specialists and other professionals.
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Napoleon Perdis is the creator of a line of women’s cosmetics‚ aptly named after him‚ allowing women of all ages the opportunity to enhance their natural beauty and best facial features through a selection of colour cosmetics. Today‚ Napoleon Perdis is a respected‚ international cosmetics brand‚ with Napoleon’s makeup artistry skills hired for use on fashion shows and film projects‚ both in Australia and internationally. The success of the Napoleon Perdis brand did not happen overnight. Having completed
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Sephora company research paper Company overview Sephora is a French brand and the biggest cosmetics retailer in the world. In 1969‚ Dominique Mandonnaud built the first Sephora store in French Limoges. He chose an open-sell environment to sell his cosmetics. In his store‚ customers could experience a totally different shopping journey like visiting and exploring a beautiful cosmetics free land. His special selling model was very popular in that time‚ and then he opened couple of chain stores. Until
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girls were worthless as the newborn flappers took control with their rebellious fashion sense and thoughts of equality. “Flappers drank‚ smoked‚ drove cars‚ cut their hair short while fraternizing with men and took full advantage of the advances in cosmetics technology at the time.” The roaring twenties fashion icons such as Joan Crawford and Clara Bow began to wear bold makeup and cut their hair short in order to disport the glamorous party girl look. The beauty industry took off with famed Hollywood
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Ultra Doux range of Shampoo through its Agent Laboratories Garnier. In 1994 Laboratories Garnier became the 100% subsidiary of L’Oréal. In 2000 L’Oreal launched its range of cosmetics in to Indian market. The Indian Cosmetic and skin care market is estimated to be around $300 Million. In this market the Color Cosmetic segment is around Rs 250 crore while the Skin care segment is estimated to be around Rs 400 crore. L’Oréal’s strategy is to evolve Garnier into a master brand‚ stretching
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