CASE STUDY KLM ROYAL DUTCH AIRLINES “Fujitsu is a safe pair of hands for us to rely on. It delivers what it promises when we need it and within budget.” Boet Kreiken - Chief Information Officer (CIO)‚ KLM Royal Dutch Airlines Customer’s Challenge KLM Royal Dutch Airlines is an international airline that transports nearly 22 million passengers and 620‚000 tons of cargo to more than 250 destinations worldwide every year. KLM merged with Air France in 2004 to form the largest airline group in the
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MGMT 3110 Case – Southwest Airlines FUNG Ngan Ling 2010 0064 What is SWA’s competitive strategy? What does it take to execute the competitive strategy? From the case‚ we can notify that Southwest Airlines is generally using two competitive strategies. They apply not only the strategy of low costs‚ low fares and frequent flights to form their cost structure‚ but also the “People” strategy‚ Southwest Airlines differentiate themselves by offering affordable
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On November 2‚ 2017‚ China’s Beijing Capital Airlines held its first overseas crew recruitment fair in Lisbon‚ as a part of its ongoing recruitment program in Portugal and Spain from November 2 to November 5. Having received more than 300 resumes‚ the company plans to hire 40 flight attendants in the two countries. Local candidates have showed great interest in the brand image and the distinctly Chinese culture of Beijing Capital Airlines‚ marking the globalization of the company’s crew recruitment
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Southwest Airlines Case Study Manohar Gadiraju Overview Southwest Airlines has been a cost leader in the airline industry with continuous growth and profits for the past 35 years. It has been the fourth largest domestic carrier with low priced routes and a no frills policy - free of in-flight meals and baggage transfers. The low cost fares‚ almost comparable to automobile transportation costs‚ have created both an unprecedented growth and new markets for this airline. Southwest was
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Introduction: Southwest Airlines was incorporated on June 18‚ 1971‚ serving three cities‚ Dallas‚ Houston‚ and San Antonio. It has been a successful business that has grown into a powerful force in the airline industry. The reason Southwest has remained financially viable is their commitment through point-to-point service with a quick turnaround time. The more planes in the air and the less time on the ground is a profitably business model. Although‚ there are some areas where Southwest
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Case 1: Southwest Airlines 1. What is SWA’s strategy? What does it take to execute the strategy? Southwest’s strategy is to maintain low cost‚ low fares and frequent flights. SWA execute this strategy through emphasizes point to point routes‚ which means customers fly directly to their final destination. According to annual report of 1993‚ 80 percent of its customers fly non-stop to their final destination. Furthermore‚ SWA also pays off in shorter turnaround times and higher equipment. Therefore
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Ian M. Cook Director since 2008 In 2007‚ he had successful become the Chief Executive Officer of Colgate-Palmolive Company. In 2009‚ he had finally achieved the role of a Chairman within their Board of Directors. His journey had begun in 1976 where he first joined the company in the United Kingdom and worked his way up in terms of management. His roles had ranged from senior management‚ to Chief Operating Officer‚ and to Executive Vice President. He was given the role of international operations
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Assignment On Strategic Management Of Emirates Airlines Course Title: Strategic Management Course No: 409 Submitted To: Tanvir M H Arif Associate Professor Department of Finance & Banking. University of Chittagong. Submitted By: Group: B.B.A. (4th Year)-Mid Term Session: 2008-2009 Department
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Philippine Airlines Lucio Tan‚ the owner and Chairman of Philippine Airlines (PAL) was faced with a problem. Despite unacceptable levels of profitability‚ higher levels of passenger boardings for the summer of 1997 indicated that a sharp increase in staffing levels was required. Faced with this request from his management team‚ Mr. Tan‚ having heard of some effective consulting work carried out by Renoir Consulting in the Philippines‚ asked Renoir to conduct an assessment of his Manila operation
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Importance to economy The revenue of international airlines industry has increased from 476 billion USD in 2009 to 567 billion USD in 2011‚ a 9.3% year-on-year increase. This industry employs 56.5 million workers and accounts for US $2.2 trillion of the global GDP. Indian Aviation industry contributes to 0.5% of the India’s GDP and generates 1.7 million jobs. Technological Trends Major cost items for airlines are fuel‚ labour and maintenance. Airlines are able to reduce the cost/increase profit by
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