Environmental Factors Amy S. Rivera MKT 421/Marketing Mr. Jim Severnak October 19‚ 2008 Introduction This paper will discuss Coca-Cola’s organization as this company conducts both domestic and global marketing. The high-level domestic and global environmental factors that will impact the organization’s marketing decision will be discussed‚ as well as how technology impacts the organization’s marketing decisions. The author will also analyze the importance of social responsibility and
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TEACHING NOTES Marks & Spencer Nardine Collier and Gerry Johnson 1. Introduction This case study is about why one of the world’s most famous retails‚ Marks & Spencer‚ ran into trouble at the end of the 1990s and how it attempted to manage a programme of change to overcome those problems. It is therefore useful to explore issues concerned with organisational culture‚ strategic drift‚ strategic choice and the management of change. The case covers both the history of Marks & Spencer throughout the
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1. Introduction 1.1 Company overview Marks and Spencer‚ also known as M&S‚ is a major British retailer. It currently specializes in selling of apparel and luxury food items. M&S was founded in 1884 by Michael Marks and Spencer Leeds. The establishment started out as market stalls throughout England. In the beginning‚ M&S built its reputation on the policy of only selling British made merchandise and using British suppliers and M&S’s emphasis became on quality and getting value for your money
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Environmental Factors MKT/421 Environmental Factors Coca-Cola‚ Inc. When it comes to promoting a product or service‚ one size does not fit all. Certain aspects of the marketing plan need to change depending on whether the company is marketing domestically or globally. Coca-Cola‚ Inc. is a successful organization with both global and domestic operations. An organization of this magnitude has external factors that can affect the complete operations of the company. These factors can
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1. Background to organisational strategic change. Marks and Spencer plc is a UK-based company. Many people regard the business as a national institution. It is lovingly called "M&S" and "Marks and Sparks". M&S is known as a best retailer. There are over 370 Marks & Spencer stores throughout the UK that sell clothing‚ food and household goods. The core of its retailing business is clothing‚ particularly women’s. Over 80% of Marks & Spencer’s stores are sited in traditional high
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MICRO ENVIRONMENTALFORCES | EVENTS | IMPACTOPPORTUNITIES/THREATS | COMPETITORS | * YEOS * POKKA | -VE IMPACT * Holds high percentage of market share * Both YEOS and POKKA are the leading brand in the Asian Specialty drinks category. They both have their own loyal group of consumer. In addition to that‚ they also have similar range of product‚ pricing‚ placing of product as F&N Seasons .Thus‚ they are viewed as the strongest competitor to F&N Seasons * Products are similar
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REPORT ON MARKS AND SPENCER & THE CORPORATE CODE Contents Executive Summary 1. Introduction (pj4) 1.2 Company background (pj4) 1.3 Combined Code (pj5) 1.4 Cadbury Committee (pj6) 1.5 Greenbury Committee (pj6) 1.6 Turnball Committee (pj6) 1.7 Provisions for the board (pj6) 1.8 Provisions for chairman and chief executive (pj7) 1.9 Provisions for chairman and chief executive
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MEASURE: Gearing Ratio: Marks and Spencer: Gearing ratio of Marks and Spencer was stable for three years from 1999 to 2001. Fall in 2001 has forced it to revert to old policy whereby it proposed group structuring and capital restructuring strategy which required funds. "To funds these cost‚ it entered into structured Sale and lease back agreement‚ sold its 78 freehold and leasehold stores across UK for cash consideration of £348 million to Top land Group". (www.marksandspencer.com‚ 03/03/2004)
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Executive Summary Marks & Spencer is most recognized British retail brands having 760 stores more 30 countries on the world‚ which was very successful in term of profitability and market share until the late 1990 and then its fortune turned to decline. The report depicts about the competitive strategy behind its successful growth until 1990 and the highlights the causes behind its decline. It also suggests the future competitive strategy to sustain competitive advantage in current scenario. Generic
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Mark&Spencer Governance Structure Corporate Governance 1. Group Board The board’s role is what management is doing‚ holding them accountable for performance against the targets and standards‚ probing and challenging their thinking to make sure that they are on the right track. The Board works closely with management in thinking through their direction and long-term plans‚ the opportunities‚ the risks and making sure we are developing the right management team for the future. The non-executives
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