ESSAY TITLE: An Analysis of the New Product Development Process Word Count: _2182____ 1. Introduction 1 2. Energy drink market in the United Kingdom (UK) 1 3. Overview of category management by Lipton 1 Rational for replacing existing brands 2 4. Product innovation 2 5. SWOT analysis for Impulse Energy Drink in UK drinks market 2 Strengths 3 Weaknesses 3 Opportunities 3 Threats 4 6. New product development objectives 4 Short term 4
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Creative Strategy Brief: AriZona Iced Teas Product Overview AriZona Iced Teas are a brand of ready-to-drink beverages originating from New York. There are various different types of teas‚ with the main sections branching off to green‚ black‚ white‚ and herbal teas. However‚ extensions include diet teas‚ juice blends‚ concentrates‚ energy/sport drinks‚ decaf teas‚ and even flavoured bottled water. All beverages are made from 100% natural ingredients and each type of tea has its own story
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time‚ the still or non carbonated beverages comprise only a small portion of the beverage market. The products under this sector include energy drinks‚ iced tea and juices. • However‚ the only brands dominating the RTD tea market were Nestea and Lipton but these brands were quite pricy for regular consumption. • In that same year‚ the Universal Robina Corporation saw an opportunity since consumers became more conscious of what they ate and drank at the same time convenient and affordable‚ so‚
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better product‚ especially if it is backed by the well-known brand 7’O Clock. It outsourced distribution through Lipton. However‚ after 2 years of market-presence it failed to make its mark. Important data: -ISPL’s price: 1.5 to 1.8 times that of Wiltech’s price or 2.3 to 2.7 times the price of Malhotras’s - Lipton’s commission: 5% (a low-cost deal for Gillette) -Margin for Lipton stockists: 6% (a high margin) -Indian shaving blade market: Rs. 250 cr -Male shaving population: 15-20 cr -avergae
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billion more people enter this world and many aspire to increase their living standards. 1 No The changes happening at Lipton‚ Unilever’s €3.5 billion tea brand‚ were an important cornerstone of Unilever’s plan. For over five years‚ Michiel Leijnse‚ the global brand director for Lipton Tea‚ and the Unilever Procurement team had led the transformation of the Lipton brand and its supply chain towards a goal of 100% sustainable sourcing. Approximately 25% of all Unilever tea now came from
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TABLE OF CONTENTS EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 I. COMPANY ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 a. Mission objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 b. Company
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COMPANY MISSION: As unlevered‚ Lipton is the market leader both‚ in the Uunited Stated of America and around the world. Improve and develop sale stuff within the company. Aim to serve consumers in a unique and effective way Want to target the consumer’s needs everyday Best quality and value for the customers. Want to be on top of every others company. Expand product’s line Want to maintain their sustainable business in the long term. COMPANY OBJECTIVE: A company objective is a goal or outcome
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Source: T.C. Pharmaceutical. Total market value: Bt. 3‚600 million Lipton Lipton is the market leader of black tea segment (with 80% market share0 In the first half of 2008‚ Lipton ready to drink tea grew 30%. Lipton launched Lipton 9 to create an image of Lipton as the expert in tea products. 3-4 years ago‚ Lipton Wave green tea was not succeed and withdrew from the market. The selling point of Lipton 9 is new green tea product with 9 kinds of herbs. Asian believe these herbs
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market. These products attract customers because they are reliable and intelligent. Examples: Most of the Sony customers are loyal and not ready to shift to other brands. Same case is for Lipton‚ many people have tradition of drinking Lipton tea because their ancestors also drink this also. Sony and Lipton‚ these types of brands have loyal customers and are successful and reliable in market. Sophistication: Sophisticated brands are those brands which targets upper class and have charming look
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Analysis of Beverage Vending Solution Market With Reference To B to B Businesses At Hindustan Unilever Limited A Summer Training Project Report Submitted in Partial Fulfilment of the Requirement for the Award of degree of Master of Business Administration Submitted by: Guided By: Nabendu Maji Prof. Subhash Bhangaonkar MBA‚ AMF24 Bharati Vidyapeeth Deemed University’s Institute of Management and Entrepreneurship Development Erandwane Campus‚ Paud Road
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