Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by
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Question no: 01:- Accounting profit and Economic profit. Economic Profit Implicit cost Accounting profit Explicit cost Total opportunity cost Revenue Revenue How an economist views a firm How an accountant views a firm Accounting profit equals sales revenue minus ( - ) all costs except the cost of equity capital‚ while Economic profit is sales revenue minus ( - ) all costs including the opportunity cost of equity capital. Thus economic profit may be lower than the accounting profit. If accounting
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are the disciplines of information management‚ information technology‚ and informatics related? How do they differ? The disciplines of information management‚ information technology‚ and informatics are all related to contribution of information‚ contribution of computer‚ electronic technology‚ they contain information‚ collect information‚ have sources‚ also distribute information to the audiences. Information management-collection and management of information. Information technology-any technology
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PGBM23-WS02 PGBM23 – Managing Information Databases and ‘R’ Workshop No 2 – PGBM23 – Jeff Evans PGBM23-WS02 PGBM23 - INFORMATION MANAGEMENT WS02-Q01 1. Use the enclosed information to assess the basic premium and no claims bonus and enter the first six sets of information into the forms TELENQ-2A. Age 18 - 20 21 - 25 26 - 29 30 and above Basic premium £350 £250 £180 £140 (all premiums are independent of the size of the engine). The No Claims Bonus (N.C.B.) works as
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NAME: ZAHIRAH BINTI ZULKIFLI ID: 1071112289 Topic: ASSIGNMENT 4 (MANAGEMENT INFORMATION SYSTEM) Q1: Adopting an enterprise application is a key business decision as well as a technology decision. Do you agree? Why or why not? Who should make this decision? Justify your answer with an example. I am agreeing to say that adopting an enterprise application is a key business decision as well as a technology decision. This is because if you do not understand the technology how and why shall you
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Management Accounting II Assignment I Marston Corporation manufactures disposable thermometers that are sold to hospitals through a network of independent sales agents located in the United States and Canada. The sales agents sell a variety of products to hospitals in addition to Marston’s disposable thermometer. The sales agents are currently paid an 18% commission on sales‚ and this commission rate was used when Marston’s management prepared the following budgeted income statement for the upcoming
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TLO-11006 BASICS OF INFORMATION AND KNOWLEDGE MANAGEMENT autumn 2013 ASSIGNMENT 1 This instruction sheet describes a case about an imaginary company‚ its employees and their work. The aim of this assignment is to understand the information flows of the company‚ the various attributes of knowledge (types and levels) and the importance of information and knowledge in business. Please do consider this assignment from the Information and knowledge management viewpoint! Case Orvar Orvar Group
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Re Kingston Cotton Mills Auditors are watchdogs not bloodhound Entitled to trust the officers and employees of the co being audited Entitled to rely on the figures presented to them Have any reason to be suspicious‚ should personally make enquiries or checks APPOINTMENT Approved co and consent to act as auditor S8 appoint approved co auditor applied to Minister to Finance satisfied Minister of good character and competent to perform the duties of auditors i) granted with approval to act or ii)
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Security Challenges The Strategic Value of Information in Effects-Based Operations Gary Waters Introduction The attraction of effects-based operations (EBO) is the prospect of improved efficiency in the planning and conduct of operations. Put simply‚ EBO can be seen as a coordinated set of actions that are directed at shaping the 1 behaviour of friends‚ foes and neutrals in peace‚ crisis and war. In shaping nation states‚ we would focus on politics‚ which drives the various dimensions of
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MIS STRATEGY PLANNING EBTERPRISE OBJECTIVE ENTERPRISE STRATEGIES APPRAISAL DETERMINE THE ORG. COMPARATIVE ADVANTAGES DETERMINE PRESENT AND POTENTIAL OPPORTUNITIES CHOICE CONSIDER THE STRATEGIC OPTIONS CHOOSE THE STRATEGY IMPLEMENTATION DEVELOP MEDIUM AND SHORT RANGE PLANS DEVELOP THE ORG. STRUCTURE AND CLIMATE CONTROL EVALUATION OF STRATEGIES AND FEED BACK Vision ….. The vision is the starting point of strategic framework. Where you want to be in
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