MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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enable electronic store of records and effective sales and purchases of stock. It will enable the stores manager to know the number of items which are to be ordered easily and the quantity needed. The stores management system will be used by the manager of the retail shop who should have a password to access the details kept in the database and ensure security of the retail records. The manager is the only person who can update the record kept in the management system. The aim of this system will
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Israel. The study employs a questionnaire that evaluates the importance and usage of four themes of practices: marketing‚ hotel maintenance‚ human resources and governmental assistance. The findings illustrate which practices managers consider important and which practices managers actually use during a crisis. The paper concludes with recommendations for future research and management of crises. © 2010 Elsevier Ltd. All rights reserved. 1. Introduction The literature on crisis management in the
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intersects technology and business. IS combines tech with business to get people the information they need to do their jobs better/faster/smarter. Information is the lifeblood of all organizations - now more than ever. MIS professionals work as systems‚ managers‚ systems administrators‚ etc.‚ communicating directly with staff and management across the organization." Definition Management Information Systems (MIS) is the term given to the discipline focused on the integration of computer systems with
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Professor Stoeger Zaida SLS 1510 4/20/2014 Hospitality The hospitality industry is a broad category of fields within the service industry that includes lodging‚ event planning‚ theme parks‚ transportation‚ cruise
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created the team and had no real authority (aside from being designated as the head) over the task force. The task force was a formality in the Keene & Baker’s eyes‚ thus they concluded the area that needed to be studied was marketing division (market managers made final forecasts based on info from prod mgrs‚ VP of sales‚ VP of manufacturing‚ & econ forecasts from VP of econ). At this point Keene & Baker never gave much thought or importance to the task force therefore they were just content to “formally”
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also will develop guidelines for how similar selection decisions could be made for the entire organization. The situation of interest You have been asked by Tanglewood to assist them with an important hiring decision. The company needs a new manager for their flagship store in Spokane. This position is important for a number of reasons. First‚ this is the single largest store in the chain‚ with approximately double the floor space of other locations. The Spokane store has shown very strong revenues
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Q1. Vision and Mission in an Organisation A vision is the preferred future‚ a desirable state‚ and ideal state. It is an expression of optimism. A vision is a general statement encompassing the direction an agency wants to take and the desired end result once it gets there. It is the vision of what those involved what their organization to become. A mission is more focused on the specifics of what an organization is to accomplish. It differs from a vision in that it focuses on function‚ is accomplishable
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Bicol Merchant Marine College Inc. Piot‚ Sorsogon City Graduates of BMMCI: Batch 2009-2010 An Assessment A Thesis presented to the Faculty of the Graduate School BMMCI In partial fulfillment of the requirements for the Degree Bachelor of Science in Hospitality Management By: Barquilla‚ Danice Anne Buizon‚ Nikka Caingat‚ Paul John Consulta‚ Adelsa Gabiazo‚ Amy 2012-2013 I Table of Contents Title Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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RUNNING HEAD: ANALYZING A JOB-REWRITING JOB DESCRIPTION Analyzing a Job-Rewriting a Job Description To properly define a job description‚ one must refer to a job description as “an abstract of a job analysis containing the classification of and requirements for a job‚ used in hiring and placing prospective employees” (Dictionary.com‚ LLC‚ 2011). A thorough and precisely written job description will attract a targeted group of candidates. It can also aid in the filtering of unqualified potential
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