A mission is more focused on the specifics of what an organization is to accomplish. It differs from a vision in that it focuses on function, is accomplishable and measurable, and is often statutorily or bureaucratically established. The mission statement is a statement of an organization's basic purposes, often in terms of broad outcomes that it is committed to achieving or the major function it carries out. A mission can also be the reason an agency exists. When staffs meet to write a mission statement, they may ask "Why are we here? What do we want to do?" When a legislature creates an agency, it almost always states its purpose, function, or mission.
Steps to promoting the vision of an organization:
1. Educate staff about what a vision is and why it is important.
2. Develop a process to involve all staff in creating the vision.
3. Ask for specific input from the various groups within the organization.
4. Hold a planning session or retreat to gather input and shape the vision statement.
5. The leader should share information, lead the process, and shape the vision statement.
6. Draft the vision statement.
7. Communicate and reinforce the vision to staff.
Mission Statement
A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.
If you don't have a mission statement, create one by writing down in one sentence what the purpose of your business is. Ask two or three of the key people in