UNIVERSITY OF SCIENCE & TECHNOLOGY Y E M E N UNIVERSITY OF SCIENCE & TECHNOLOGY Y E M E N SEPTEMBER SEMESTER 2012 BMMK5103 MARKETING MANAGEMENT ASSIGNMENT Case Study‚ NIVEA FOR MEN Submitted by: Abdulsalam Al-Souhigi Academic No.201110007 Dr. NABIL ALABSY Table of Contents 1. Question No. 1 ………………………………………………….. 3 2. Question No. 2 ………………………………………………….. 4 3. Question No. 3 ………………………………………………….. 5 4. Question No. 4 ………………………………………………….. 6
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Marketing Management The eight states of demand and their impact on the marketing mix ESLSCA-41C‚ Winter13071 Group 4: - Ahmed Salem EL Gandour - Robert Raouf Helmy Tawadrous - Samer Mohamed - Sherif Ezzat - Waheed Ghobrael Table of Contents 1- Assignment description …………………….…………………...………………….1 2- Negative demand (Robert)………..………….………………..…………………….2 3- Nonexistent demand (Robert)…..……………...…….……..……………………..3 4- Latent demand (Ahmed)…………………….…
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Curled Metal Incorporated has declining sales‚ but has developed a new product (curled metal pile driver pads) that‚ in field tests‚ deliver customer benefits that are many times CMI’s manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI’s Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential‚ aligning price with business strategy‚ and the implications
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Are Professional Athletes paid too much? Healthcare workers save lives on a daily basis for sixty thousand dollars a year‚ while professional athletes receive millions of dollars merely to entertain. Athletes should be paid well because they must train harder physically than other people‚ they must work even when they are not working‚ and their chosen profession sometimes entails great physical risks. Society believes that once a person is athletic they automatically qualify to become
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process usually believe that players should be paid. Former Quarterback of the Alabama Crimson Tide‚ AJ McCarron as well as South Carolina’s former Defensive End‚ Jadeveon Clowney‚ believe that players should be given some money. These two players understand the amount of time and effort required to perform at a Division 1 level. However‚ these ideas are generated without much background knowledge and understanding of the financial requirements it would take to do so. The philosophy adopted by most
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You can bench 400 pounds‚ run the 40 yard dash in 4.6 seconds‚ and hit 30 home runs if you take steroids. Do you take them? The pressure today to get the college scholarship or the professional contract is overwhelming for students. Everybody wants to be the next big star. Steroids have been known to make you stronger‚ faster‚ bigger‚ and better‚ but are the side affects and the chance of being caught worth it? Some of the psychological side affects are edginess‚ impatience‚ mood swings‚
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DIFFERENCE BETWEEN A FUNCTIONAL MANAGER AND A PROJECT MANAGER FUNCTIONAL MANAGER 1. He is in-charge of a firm’s functional depts. Such as marketing‚ engg.‚ or finance. 2. They are more skilled at analysis. Such heads are specialists in certain areas only. 3. They are analytical in approach (breaking the system into smaller and smaller elements) and they know something abt. the operation for which they are responsible. 4. In case of any difficulty‚ they know how to analyze
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examines whether Kenya’s medium-term fiscal policy strategy is responsive to addressing the potential scale of the challenges confronting Kenya‚ particularly given the inevitable uncertainties assicuated with the global economic environment. It also takes stock of the impact of recent developments on the viability of the original strategy. Kenya is likely to face in the next two decades and the scope of its policy goals for this period. Section II will briefly identify both the domestic policy challenges
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Should College Athletes Be Paid? Frankly‚ there is no simple answer to the question of salaries for college athletes. The NY Times Upfront article “Should College Athletes Be Paid?” poses two fantastic arguments; “yes” says Joe Nocera‚ author of Indentured: The Inside Story of the Rebellion Against the NCAA‚ and “no” says Bob Williams‚ Sr. Vice President of Communications a NCAA. Although Mr. Nocera makes the valid point of how much revenue college athletes earn for their schools‚ Williams states
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1. A leader should have vision A leader should always have a clear vision of what they want to do and only then approach others for support or opinions 2. Dream should be shared Good boss always take every opportunities to inform their employees of his plans and dreams for the company’s future 3. Management is a perpetual creation Business was a creativity‚ it was a process of producing something valuable out of nothing.You start with an idea for an enterprise. Then you hammer out
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