UNIT 1 i Human resource management in perspective Unit 1 BMG 511 Managing Human Resources Human Resource Management in Perspective ii WAWASAN OPEN UNIVERSITY BMG 511 Managing Human Resources COURSE TEAM Course Team Coordinator: En. Fakir Mohamed bin Omar Din Content Writer: Lalith Weeratunga‚ Senior Consultant‚ Postgraduate Institute of Management‚ University of Sri Jayewardenepura‚ Colombo‚ Sri Lanka Instructional Designer: Professor Dr. Ng Wai Kong Academic Members: Professor
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LT N G N G B P . 6 E Q U I 0 M A A A1 /I 9 9 • R A N D 5 – 1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in
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References: Aaker‚ D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name: Free Pr. Bei‚ L. T.‚ & Chiao‚ Y. C. (2001). An integrated model for the effects of perceived product‚ perceived service quality‚ and perceived price fairness on consumer satisfaction and loyalty
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Introduction HM Naval base Clyde or better known as Faslane saw a change in management responsibilities with certain aspects of it being handed over to Babcock Navel Services (BNS) in 2002 by the Ministry of Defence (MOD) in a bid to reduce the cost‚ improve operational effectiveness and service standards. To ensure a smooth transition it was necessary to adopt a suitable change management strategy with the help of various levers for change by John Howie. 1.0 Extensive study and
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management today. Supervisors and front-line managers could benefit from reading this paper. Supervisors and managers are the targeted audience because they need to recognize the ways in which the workplace is changing‚ evolving‚ and diversifying. Since managing diversity remains a significant organizational challenge‚ managers must learn the managerial skills needed in a multicultural work environment. Supervisors and managers must be prepared to teach themselves and others within their organizations to
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REPORTABLE IN THE SUPREME COURT OF INDIA CIVIL ORIGINAL JURISDICTION WRIT PETITION (CIVIL) NO. 423 OF 2010 Centre for Public Interest Litigation and others versus Union of India and others With WRIT PETITION (CIVIL) NO. 10 OF 2011 Dr. Subramanian Swamy versus Union of India and others …Respondents …Petitioner …Respondents …Petitioners JUDGMENT G.S. Singhvi‚ J. 1. The important questions which arise for consideration in these petitions‚ one of which has been filed by Centre for Public Interest Litigation
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References: Andeason‚A.R. (1965) Attitudes and Consumer Behaviour : A Decision Model in New Research in Marketing ( Preston). Institute of Business and Belch‚ G.E Belch‚G.E.‚and Landon‚ E.L.‚ (1977)” Discriminate Validity of a Product. Anchored Self-Concept Measure.” Journal of Marketing Research‚ 14:252-56. Berlyne
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1.0) Introduction: Human Resource Management (HRM) is a functional approach of an organization to recruit‚ manage and provide effective guidelines to employees to achieve its organizational objectives. It involves process of recruiting‚ retention‚ training and development‚ motivation‚ administration and compensation. HRM aims to increase organizational effectiveness and achieve its goal by optimum utilization of its human resources. Recruiting‚ retaining and developing its high quality talent are
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© Jones & Bartlett Learning‚ LLC. NOT FOR SALE OR DISTRIBUTION PART The Marketing Process I 1 © Jones & Bartlett Learning‚ LLC. NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning‚ LLC. NOT FOR SALE OR DISTRIBUTION CHAPTER The Meaning of Marketing Learning Objectives 1 Learning Objectives After reading this chapter‚ you should be able to: • • • • • Define marketing and differentiate between a marketing-driven and nonmarketing driven process Distinguish among
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review of competencies‚ skills‚ theories and approaches 3) Bureaucratic Views 4) Theory X and Theory Y 5) The Systems Theory 6) The Contingency Theory 7) Role Theory 8) Paradigm 1: Christian scientific education management 9) Paradigm 2: Education management 10) Paradigm 3: Education governance and management 11) Collegiality Theory 12) What should Effective Educational Management look like in schools? 13) Conclusion 14) Reference Page 1) Introduction: Schools
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