Business Academy Kolding‚ Denmark AuthorTünde Lukács | SubjectAP Degree Thesis | Date to hand in10th of August | | Number of characters (incl. space)124.998 | LanguageEnglish | TitleAttracting new customers | SubtitleHow can the possible Nordic customers boost the income of the hotel? | SchoolInternational Business Academy‚ Kolding‚ Denmark | Study programmePA Degree in Marketing Economics | Project SupervisorIvan Hassingaard | Signature of the AuthorTunde Lukacs Carl Plougs vej
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Background Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry‚ so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features
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most recent hotel brand performance metrics (i.e.‚ annual ADR‚ Occ %‚ RevPAR‚ and competitive market metrics). Formerly known as Hilton Hotels Corporation‚ Hilton Worldwide is a globally renowned hospitality company that is has managed to clinch a niche for itself in the hotel industry. It is now owned by the Blackstone Group‚ which is itself an equity firm of the private kind. As per the collected information in 2010‚ it is apparent that Hilton brands include more than 3600 hotels consisting of
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Regency Grand Hotel [Writer Name] [Institute Name] 2 Case Study – The Regency Grand Hotel Summary of the Information The Regency Grand was Thai owned and operated. Its performance was very good. It was a profitable and successful company during its 15 year existence with very high morale within the company. Employee’s worked according to management’s instructions. Employees were not allowed to be innovated and creative. All decisions were at management level. Recently‚ the hotel was sold to a
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The hotel industry in India is going through an interesting phase. One of the major reasons for the increase in demand for hotel rooms in the country is the boom in the overall Economy and high growth in sectors like information technology‚ telecom‚ retail and real estate. Rising stock market and new business opportunities are also attracting hordes of foreign investors and international corporate travellers to look for business opportunities in the country. Hotel industry is also inextricably
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and taxicabs; hospitality services‚ such as accommodations‚ Including hotels and resorts; and entertainment venues‚ such as amusement parks‚ casinos‚ shopping malls‚ music venues and theatres. A hotel which is the focus of our study is an establishment that provides lodging paid on a short-term basis. The size and magnitude of a hotel management structure varies significantly depending on the size and function of the hotel. Just like any businesses‚ adopting a computerized system will help with
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HKUSPACE Introduction to Front Office Operations (Directed Study) The Hotel Organisational Structure Hotels employ a vast number of persons with variety of skills. The larger the hotel‚ the more specialised the tasks. Large hotels have bigger resident populations and provide more services than do many small towns. Hotel organisations follow the pattern of other business institutions. They break up the work force into separate departments‚ with each department entrusted with a share of the
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and ability of on-site management. Hotel operators face a number of unique problems‚ ranging from booking convention business to running a high-energy lounge to installing night audit financial controls. While the skills needed to handle such problems can be acquired through college-level training and operational experience‚ it is the type of system used by management that usually determines how successfully personnel can apply their skills. Historically‚ hotel owners have either hired individual
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managing and organising Junction hotel in the current economic climate? With the economy being in a double dip recession (and it the deepest and longest recession for generations) there is a major lack of demand for goods and services in the economy. Vice Chancellor‚ George Osbourne delivered the Autumn Statement 2012 yesterday (Wednesday the 5th December) and stated to expect slower growth [1]. Taking these factors into account‚ the future for Junction Hotel isn’t looking bright. Junction Hotel’s
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The Elements of Hotel Marketing What are the key elements of hotel marketing? How can a hotelier know if their marketing people are set up to do a good job? In the highly specialized world of hotel marketing there are certain points that must be taken into account by any hotelier intending to check his marketing efforts. While we could be infinitely more complicated and detailed in this article we’ve summed it up to the four main elements of hotel marketing for use by a hotelier trying to improve
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