Business Research Brand orientation and market orientation — From alternatives to synergy ☆ Mats Urde a‚⁎‚ Carsten Baumgarth b‚ Bill Merrilees c a b c Lund University‚ Sweden Berlin School of Economics and Law‚ Marketing Division‚ HWR Berlin‚ Germany Department of Marketing‚ Griffith Business School‚ Gold Coast Campus Queensland 4222‚ Australia a r t i c l e i n f o a b s t r a c t This paper explores the interaction between brand orientation and market orientation. Brand orientation is
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Essay on enzymes Biological washing powder Hee-Jun Park 8B We have used enzymes over many years to make many clothing and also foods or drinks‚ such as‚ drinks‚ bread‚ cheese‚ beer and wine. Even though‚ the first person that realized how to make these noticed nothing about enzymes. There are many types of enzymes existing to help our industrial life. And the difference of each enzyme is for us to do different things. The use of enzyme in industry has become very central in the modern domain. Enzymes
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The global consumer electronics industry has been growing significantly for the past few years due to the innovative technical developments in the sector across the globe. The industry is entering into the age of convergence wherein entirely different streams of digital-based audio‚ video and information technology unite and merge‚ removing entry hurdles across various markets and the whole industry. The union of technologies has indeed resulted into a robust demand for consumer devices such as home
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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Milk‚ milk‚ milk! I understand you want to know whether chocolate milk should stay or go. Well‚ I believe that it should stay because of the following reasons. One chocolate milk is just as good for you as white milk. Second kids will not drink white milk. Third what will happen if it is removed from school? First chocolate milk is as good for you as white milk. According to “US Department Of Health” kids need about 1‚300 milligrams of calcium a day and chocolate milk can give kids that‚ same as
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Background of the Study Having been a former high school graduating students‚ we experienced the same stress and pressure of choosing amongst the multitude of course to take in college. In view of this things‚ we decided to conduct a research regarding what courses will further their chance of getting a good career upon their graduation. We will make a parallel research having the pulp of the presently graduating 4th year students regarding their course preference‚ and a systematic
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Environmental and Consumer Influences Analysis Brock Q. Griffin PSY/322 September 04‚ 2013 Jeremy Pope Environmental and Consumer Influences Analysis People should not be locked into the use of one or two categories of products‚ therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of their needs and wants. A basic product such as laundry detergent that so many consumers use on a continuing basis
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The market supply and demand curve above shows the milk price support problem. In order to solve the milk surpluses in the market‚ the government should take the steps to increase the market demand to the milk products by exploring overseas markets. For instance‚ the government should export the milk surpluses abroad. This would cut the cost of storage for milk products and encourages the local dairy farmers continue in dairy business. b. The small dairy farmers would prefer the proposal 4
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reflect the administration and general costvariableMinimise operating expensesTo increase overall growth in Asia market by10%Maintain 30% of market share in Malaysiaand China by 2015Rapid expansion of Carrefour Express inChina‚ Taiwan & Malaysia of 25% by 2017 | Income statementCash flow statementNet margin statementVenture into Vietnam marketFocus on bigger markets offeringin Asia: China‚ Malaysia‚Indonesia‚ Taiwan etc. | Customer | Keep up to date on customer needs so toserve
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Case Study: Yahoo! Consumer Direct Haywood J. Lewis QNT/565 December 1‚ 2014 Eugene Nuccio The rise of online marketing has led to increased use of online advertising. However‚ given the nature of online technologies‚ advertisers are in need of better ways of evaluating their efforts in adverting. In the case of Yahoo‚ this is addressed through what is known as Consumer Direct. This report analyzes Consumer Direct‚ and how it can be used for the analysis of online data. One of the basic measurements
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