3 Target Market Selection 4 Conclusions/Recommendations 5 Reference 6 Appendices 7 Introduction Task: You are the consultant and will provide the professional service to the client that needs advice on the company/product/service. The first thing you need to do is to identify the following basic marketing information for the company/product/service. I have selected to write on the topics of Marketing Strategy‚ SWOT analysis and Target Market Selection as they are
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Agenda • Outreach Strategy • Competition • Target Markets • Locations • Advertising • Event • Budget • Implementation/Timeline • Benefits Watermark Outreach Strategy Outreach Strategy Send in Direct Contact Phase I Invite Leader to Community Host Event Phase II Phase III Watermark Outreach Strategy Competition Watermark Outreach Strategy Target Markets Adult Children (Secondary Market) Seniors (Primary Market) 65+ Annual Income of $35K – 50K Net worth of over $300K
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1 Angle Modulation Angle modulation is the process in which the instantaneous angle of the carrier signal is changed according to the instantaneous amplitude of modulating or message signal. Carrier Signal‚ The instantane ous frequency is f i ( t ) = lim f ∆ t ( t ) ∆t → 0 1 d θ i (t ) 2π dt For an unmodulate d carrier‚ θ i ( t ) is = θ i ( t ) = 2π f c t + φ c ‚ where φ c is constant There are two ways of varying the angle of the carrier: By varying the frequency‚ ωc – Frequency
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secure fair and stable prices for petroleum producers; an efficient‚ economic and regular supply of petroleum to consuming nations; and a fair return on capital to those investing in the industry. • OPEC was formed at a time when the international oil market was largely dominated by multinational companies (the ’seven sisters‘). OPEC’s ‘Policy Statement’ states that there is a right of all countries to exercise sovereignty over their natural resources. • Because OPEC is an organization of countries (not
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place. However‚ the case deals specifically with how the company is facing a lot of problems in terms of having an out-dated business model‚ as shopping on the internet has become more prevalent. The case also talks about how Carrefour has lost their market share in the food segment since compared to other retailers‚ the fact that they are a hypermarket means that their prices are a bit higher. During the 1990s‚ Carrefour had a created a great reputation for its broad assortment and low prices‚ and
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conventional wholesalers and retailers The growth of the company was intended to show 5% growth‚ however‚ the existing warehouses grew by an avg. of 10% 3. Do you think Jim Sinegal has been an effective CEO? What grades would you give him in leading the process of crafting and executing Costco’s strategy? What support can you offer for these grades? Refer to figure 2.1 in developing your answers. Yes‚ I do think that Jim Sinegal has been very effective as CEO. For grading‚ I would give Jim Sinegal an
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A typical backyard consists of the following if not all fences‚ weeds‚ basing on each individual’s backyard a few patches of grass here and there surrounding all around the yard. Every year a renovation of the entire backyard is necessary no matter what the situation may be. As the seasons begin to change the plants and nature starts to take its course. The plants die down and if they are bulbs or biennials they’ll probably grow back in for another year or such. My backyard all around is pretty
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• • • • Ford’s current status Industry Analysis Recent History What is the Way Forward? – Operations‚ Infrastructure and Human Resources – Marketing and Sales – Technology Development • Recommendations Current Status • Leadership change • Market share ↓ since 2000 from 23.7% to 15.5% in N.A. • Reported loss of $1.2B qtr ending Sept. 2006 • On its way to losing $8-9B in 2006 alone • Third restructuring effort: Way Forward Alan Mulally Source: http://media.ford.com Recent History • Ambiguous
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Why did we choose this topic? We think that knowing the past is an important thing – to understand what is happening and to prevent the “same” mistakes from the past. However‚ there is a slight problem in our knowledge of past. And that’s why we asked this question: ….. Real-life situation You might be thinking…why did they choose this topic? Isn’t it obvious that what we know really happened? Are they trying to show us some stupid conspiracy theories or what? So here comes the real life situation
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Presented by Karol Fitzgerald Athlone Institute of Technology You created this PDF from an application that is not licensed to print to novaPDF printer (http://www.novapdf.com) Agenda What exactly is the Cloud ? The Digital Revolutions What has changed ? Cloud Advantages & Disadvantages The expanding Cloud Summary You created this PDF from an application that is not licensed to print to novaPDF printer (http://www.novapdf.com) What exactly is the Cloud ? The “Cloud”
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